As we gather in Barcelona for this year’s Mobile World Congress, I am excited about the announcement of our new strategic framework for Cisco’s Service Provider mobility solutions.
We’re calling this framework “MOVE,” which stands for Monetization, Optimization, and Videoscape Experience, and it expresses our plan to design and deliver network solutions that will help mobile operators succeed and profit in this rapidly changing environment.
As we heard in the recent Cisco Mobile VNI Forecast, mobile users are driving huge increases in mobile Internet traffic, with the majority of that traffic being mobile video, with its high bandwidth and QoS demands.
To manage this tidal wave of video traffic, mobile operators face a three-fold challenge: they must monetize their networks by developing new services and business models; they must optimize their networks to ensure reliable service delivery at low cost; and they must differentiate and personalize their video services to satisfy every-growing consumer expectations.
With MOVE, we introduce three new solutions to help mobile operators meet these challenges:
- Cisco Mobile Videoscape solution, which extends Cisco’s Videoscape solution with solutions designed to optimize mobile video traffic, enabling operators to deliver an enhanced mobile video experience to customers.
- Cisco Adaptive Intelligent Routing technology, which allows various Cisco components to interact with each other with increased intelligence, directing traffic to provide optimal transport for an enhanced experience and lower cost.
- Cisco Service Provider Wi-Fi solution, the industry’s first carrier-grade, integrated Wi-Fi architecture that allows service providers to intelligently harness Wi-Fi for seamless mobile data offload and personalized mobile services.
All of these solutions, which span the mobile network from the client to the cloud, deliver on the promise of Cisco’s intelligent next-generation mobile network. Only Cisco can provide the comprehensive, integrated, and intelligent solutions mobile operators need to move their customers, move their services, and move their bottom line.
I am excited to work together with our customers to move the mobile Internet ever forward.