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SP360: Service Provider

By Ross Fujii, CTO of Cisco Network Management Technology Group (NMTG)

BYOD – Bring Your Own Device – is a catch-phrase capturing the idea that consumers are bringing more and more devices into the connected home network.  It is no longer just the early adopters who have non-PC devices they want to use while at home.  There has been a literal explosion of electronic devices that consumers want to share content and data across – smartphones, tablets, IPTVs, network-attached storage (NAS), and even game consoles.  Each of these devices generates different types of traffic and consumes content in completely different ways.  The number of new usage scenarios to support is daunting.

BYOD also refers to the idea that people want to be able to bring and use their own devices in other people’s homes.  If you want to look something up on the Internet, for example, you don’t want to have to borrow your friend’s phone to do so.  You want to do it on your own device.  Similarly, today’s teenagers want to bring their own game controller when they come to play with each other.  And, of course, there is also the need to be able to use work devices seamlessly while at home.
Common wisdom once thought the PC would serve as the heart of the home network.  Many homes, however, have already evolved past the PC.  After all, what need do users have for a computer that is too heavy to move from under the desk when they have a phone, a tablet, and a laptop.  But without the PC, how then will the home network be managed to enable consumers to exploit BYOD to its fullest capabilities?
BYOD represents a key opportunity for service providers.  Over my next few blogs (on Tuesdays and Thursdays), I’ll explore the challenges that BYOD brings and how service providers can meet them in a compelling way that generates new revenue streams and reduces operating expenses.

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3 Comments.


  1. komatineni (First Name)

    Interesting topic. Will be looking forward for the comments. At the same time curious to see if it is similar to FON model.

       1 like

  2. Nice article.
    Please also keep in mind that BYOD on Consumers’ premises poses same security issues (if not more) than inside corporate networks.
    ie: i’ll be happy to share my dsl connection with my friend’s ipad but without sharing him my wpa key (just a temporary access) cause in certain countries i’m responsible for what i do with my dsl connection and of course i want to restrict the access to my homenet (personal data on backups, domotics, video surveillance).

    In this SP can be helped in customizing and monetizing

       1 like

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