I moderated a lively session at the Broadband World Forum 2009 today September 8 in Paris: Why Should Enterprise Companies Care About This “IP Transformation?”

IP transformation is not a question of when, in fact, it is here; moreover, the panelists focused not so much on the technology, but rather on the business models that are pertinent to unified communications, with IP Centrex, VoIP as a foundation.

We spoke about best practices, skill requirements, application and technology harmonization, TelePresence, virtualization, utilities such as water…well, a plethora of topics.

I cannot stress the energy and passion demonstrated by my colleagues during this session with all the 2.0/3.0 labels. I will always remember my fellow panelist, Anke Gill’s comment that characterized fundamentally why enterprise companies must care -- to paraphrase, “how about common sense 3.0?”