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SP360: Service Provider

Monique MorrowWeeks July 16 and July 23 were quite busy for me! At the Broadband World Forum I chaired a session for Cisco’s Jon Hindle entitled, “œEnabling Value Pricing for Next-Generation Mobile Content and Media Services: Are You Ready for the Revenue Opportunities of an IP-Centric World?”Most notable, however was the plenary panel I had chaired entitled, “œImpact of Ethernet and Related Technologies to Service Provider Business: What Matters to the Service Providers and Why?”œPlenary was held in the major auditorium where the keynote speeches took place. My distinguished panelists included:

We had a very lively discussion around service commoditization; retaining the competitive edge and so on. In fact, I had prepared questions such as:

  1. Industry dynamics that impact service provider business models around carrier ethernet?
  2. Who are your customers? Why should they care?
  3. What are your customers requesting?
  4. What is impact to service pricing, e.g. trend toward flat rate pricing for fixed line services, subsidization of mobile devices vs. pay as you use models?
  5. What regulatory challenges do you foresee moving forward?
  6. Do you see a danger towards service commoditization?
  7. What role do standards bodies play in this discussion?
  8. Why is this important for you?

Whilst there was a general agreement around the adoption of Ethernet as a based technology for convergence, the more important discussions were around being competitive; service development (relevant for the customer); monetization of these services; and, pricing models.My interview in preparation for this event can be found at: http://www.iec.org/events/2008/bbwf_asia/interview_morrow.aspFrom the BT Journal on the event and Tim Hubbard’s contribution: http://www.btplc.com/today/art79683.htmlOther Cisco participants at the Broadband World Forum in Hong Kong, included: Sharat Sinha, and Robert Synnestvedt as a panelist.Then I traveled to Kuala Lumpur, Malaysia, for the Asia Pacific FTTH Council Summit. Cisco is a member of the FTTH Council Asia Pacific. The Council was established in March 2005. It’s Mission: To educate, promote, accelerate FTTH and resulting quality of life enhancements. In Japanese: “Kizama” truly connected; IP-based BB access brings you the cyber world. Cisco became an approved member in October 2007.The next FTTH Asia Pacific Annual Conference for 2009 will be held in early autumn, in Melbourne, Australia. Some interesting facts:

Content, content will drive the broadband architectures internationally. It is about bringing relevant content either in the form of video, live streaming etc. to the consumer. The theme throughout the conference was enhancing the consumer lifestyle -- and Asia Pacific is truly leading the way!

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