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Are You Ready for the New Normal?

- May 18, 2012 - 0 Comments

Over the last ten years, the utilization of mobile devices by consumers has undergone a radical transformation. From voice, to SMS messaging, to data, to interactive applications, mobile devices have become an integral part of consumer’s daily lifestyle. This year the number of mobile connected devices will exceed the world’s population. This is the beginning of a paradigm shift in the mobility sphere, this is the New Normal.

This new mobility movement can be defined by three technological trends:

  • In today’s world, users have more than one mobile device they want to use for work, life and play. End users expect to have Mobility Your Way, with these Lifestyle Devices in multiple environments with a consistent experience.
  • With multiple devices come multiple apps. App Freedom is the way that users can have an enriched personalized experience on their device. Users want to access different platforms such as video, social networks, gaming, news, email-browsing and more all at the same time.
  • Lastly, there is an increase in the number of intelligent devices creating more Machine to Machine interactions. The Internet of Things allows these devices and dongles to create new interactions that streamline and increase efficiency.

To meet the needs of these three technological trends, it’s imperative that service providers are able to construct and operate a network that can auto-size to the needs of the devices, applications and unpredictable traffic patterns emanating from the new normal.  Come join us on June 5th to see how Cisco makes this possible and more by allowing our customers to enable a “Your Way” experience, while not compromising the way of their business. Register here.

Meanwhile, check out how history’s greatest mysteries traced to mobile network issues.

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