As the winter solstice (December 21) approaches for the northern hemisphere, many of us are experiencing shorter days and longer nights (and that familiar chill in the air). But even in these conditions, anticipation is growing and a sense of excitement is upon us. Sure, some are focused on the Holiday season…but for us at SP360, we’re focused on…wait for it…wait for it…advanced services adoption.
Today, we’re pleased to release an update to another one of our research platforms -- the Cisco Connected Life User Experience (or CLUE) Index. Focused on regional adoption of various network based services through a user’s Connected Life - At Home, At Work, or On the Move, the CLUE Index is an unweighted index, similar to a market capitalization stock index. In our methodology, services with the highest adoption relative to the addressable market have the highest values in the individual category indexes. This shows us how fast services are growing relative to one another within a region or category, as well as provides a comparative summary of how global regions rank relative to each other.
Last March, we established the baseline CLUE Index value (100 index points) for this research project (based on calendar year 2008 service adoption data from various independent analyst sources). The current report represents the first update to our baseline findings and describes the regional-level and service-level changes based on calendar year 2009 service adoption data. Here’s a summary of some of our top-level findings:
- The At Home portion of the CLUE Index grew 7.56 points, from the baseline 100 index points value (2008 data) to 107.56 index (2009 data).
- North America continues to lead in overall At Home services adoption, followed by Japan and Western Europe.
- Social media services continued to lead this category, followed by online video and consumer instant messaging.
- The At Work portion of the CLUE Index grew 14.17 points, from the baseline 100 index points value (2008 data) to 114.17 index points (2009 data).
- North America took the lead over Japan to become the region with the highest At Work index value, followed by Japan and Western Europe.
- Mobile business messaging continues to be the At Work service with the highest penetration, followed by business instant messaging.
On the Move
- The On the Move portion of the Cisco CLUE Index grew 19.45 points, from the baseline 100 index points value (2008 data) to 119.45 index points (2009 data), signifying the biggest jump across all three categories.
- Japan continues to have the highest On the Move index value, followed by Western Europe and North America.
- Mobile text messaging (SMS and mobile instant messaging) is the top service in the On the Move category. Mobile text messaging also led our entire index in terms of absolute growth, so not only is it the most adopted but it’s growing faster than anything else as well.
The complete CLUE report and our Q&A document are available to learn more about our findings and the methodology behind the research. We’ve also created a web-based CLUE Index Tool that allows you to review and compare the data in an interactive fashion. The tool also includes a Bandwidth Gauge (see the tab w/ the same label), which shows the average bandwidth required to deliver a broad range of services -- from mobile SMS to TelePresence. And while you’re at it, you may also want to check out the Bandwidth Calculator (see the tab w/ the same label), which enables you to calculate your personal IP footprint At Home, At Work, and On the Move.
Over the next few days, we’ll look more closely at the findings and their ramifications in each of the primary categories -- At Home, At Work, and On the Move. So come back tomorrow and we’ll shed some light on what’s happening from a residential advanced services perspective. One thing is clear, even if things are getting chilly in the world’s Northern half, global networks won’t be going into hibernation anytime soon.