Cisco Logo


SP360: Service Provider

It’s the week of Thanksgiving, and as such it seemed a good time to pause, take a breath, look around, and say thanks. So, in no particular order:

Thank you to my engineering and technology co-workers, both here at Cisco and everywhere else, for being so adept in evolving and adapting in this great era of innovation.

Think about the pace of change in our lifetimes, attributable to very smart people, focused on innovating: We’ve gone to the moon, explored Mars and even built a space station. We’ve decoded the human genome in this same period of time. We’ve helped to create not just the Internet, but also the capability to “put the Internet in your pocket” - to make that endless stream of information available to people wherever there’s an IP connection.

Thanks, too, to our service provider customers, for challenging us to dig deep and do our best work to help create this next great era of consumer choice and innovation - to facilitate that shift to IP-based entertainment and communications experiences. They’ve challenged us to not just focus on innovation that benefit consumers but consider the viability of the business models in support of entire media ecosystems.   Real market shifts occur when new technology delivers compelling consumer value while sustaining a tangible economic model. I’m very grateful that we’re a part of making it happen with you.

Thanks to the marketing community, as a whole, for taking the enormous and complex body of work that is “IP video,” “the third wave of video,” “IPTV,” or whatever we end up calling it, and making it understandable to the outside world. It’s a tall task!

Thank you to problems, for reminding us how great it is when there aren’t any (or many.)

Thank you to change, for reminding us that “if you’re not growing, you’re dying.”

Thank you to good health, because we rarely take time to even notice it until the body malfunctions.

Thank you to capitalism, entrepreneurs, and the for-real excitement of working in the high-tech sector.

Thank you to warm socks, hot tea, mountains with ski slopes, ocean beaches, chocolate, exercise, and all the wonderful creature-comforts within our grasp – at least for those living in the U.S.

And lastly, thanks to you, for visiting this blog site, and following what we’re building and doing at Cisco.

Happy Thanksgiving! May the “eating holidays” begin!

In an effort to keep conversations fresh, Cisco Blogs closes comments after 90 days. Please visit the Cisco Blogs hub page for the latest content.

1 Comments.


Trackbacks and Pingbacks:

  1. Return to Countries/Regions
  2. Return to Home
  1. All SP360: Service Provider
  2. All Security
  3. Return to Home