Avatar

When the dCloud team (@ciscodcloud) moderated the August 22nd #CiscoChat about #CustomerExperience, we asked some simple questions and got some complex, well thought out answers. One thing we learned is that people love to talk about the #CustomerExperience, at Cisco and beyond! Here are our questions, and some of our favorite answers!

Q1: Share your favorite example of an unparalleled #B2B #CustomerExperience.

Favorite customer experiences were plentiful and varied. Some of the answers were about using Cisco technologies to connect people.

CiscoChatA1-1

Cisco groups collaborating to achieve excellence were on some people’s minds.

CiscoChatA1-2

Some people pointed out other companies, in other industries, that are doing a great job!

CiscoChatA1-3

And never to miss a chance to turn a support issue into an opportunity.

CiscoChatA1-4

Q2: What does #CustomerExperience mean to you?

There are as many answers to this question as there are people, but we definitely identified some common themes – Excellence in behind-the-scenes processes, and true engagement help us in the journey.

CiscoChatA2-1

Clear messaging and uncluttered branding got a nod – let the customer know what we stand for!

CiscoChatA2-2

In the end, in a lot of people’s minds, it boils down to relationships

CiscoChatA24

CiscoChatA23

CiscoChatTweets

Q3: Whose job is it to ensure a great #CustomerExperience?

Whose job is the customer experience? A resounding EVERYONE’S met this question!

CiscoChat3-1

With reminders that excellence in customer service is culture-driven…

CiscoChat3-3

… and that there’s some customer accountability in the process!

CiscoChat3-4

Q4: How do you put the Customer first?

There are a lot of people working to offer the customer a great experience out there…

CiscoChatA4-1

CiscoChatA4-2

… possibly with a bowtie

CiscoChatA4-3

… and a lot of people working to do the same for their team!

Q5: How do you help your Team succeed?

Shout out to @sarveshgupta89 for summing this one up with the seven C’s!

CiscoChatA5-1

And a spot of candy never goes amiss!

CiscoChatA5-2

Q6: What matters most to you, when you are the Customer?

You know what people really want in a customer experience? A quality product and a good relationship.

CiscoChatA6-1

CiscoChatA6-2

And we can’t do anything without Dilbert!

CiscoChatA6-3

Being heard is a key driver for many, and the basis for building a great relationship.

CiscoChatA6-4

Q7: What is your all-time favorite Cisco #CustomerExperience?

The integration of Cisco into daily life, called out first –

CiscoChatA7-1

And the personal touch!

CiscoChatA7-2

And lastly, we took some dCloud love in answer to this question!

CiscoChatA7-3

CiscoChatA7-2

Love you back, guys!

What we learned might not seem groundbreaking, but it was a good touch point – validating that our team culture of listening to learn and make every member feel valued is what we need to take us into the future. And of course, some common-sense reminders:

  • Internal and external #CustomerExperience are equally important – give your Cisco customers, and your own team, the same level of service that an external customer would receive.
  • #CustomerExperience is about relationships, not products. The best products won’t make the customer happy if they’re not backed up by integrity, good communication, and accountability.
  • Everyone has a part to play in a great #CustomerExperience.
  • People love dCloud. (That’s not a reminder. We just like saying it.)
  • Nobody ever forgets the first time @ChuckRobbins likes their tweet!

Watch this space for more from Cisco dCloud, and check out our new, user-friendly UI at dcloud.cisco.com!



Authors

Anne Robotti

Senior Technical Writer

eXperience Services - dCloud