Social media is a perfect vehicle through which you can not only share customer stories but also connect with fans. While doing so, it is critical that you make sure the communication is always a two-way street. Relaying your fans’ messages through social channels will help build stronger, interpersonal relationships while giving you the opportunity to become a better listener as well.
Michael Brito (@britopian) from Edelman Digital, Gina Fung Ballenger (@FunGina) from Wells Fargo and Maria Poveromo (@mariapoveromo) from Adobe Systems had some best practices and lessons learned to share in regards to this topic. Here’s a brief 2-minute video in which these experienced social practitioners tell us their thoughts: