The education effect of Web 2.0 is creating many ground breaking initiatives in the rapidly growing Virtual World of Second Life. The premier media academy down under, The Australian Film TV and Radio School (AFTRS) offers the only diploma courses in the real world that explore the link between games or virtual worlds and the cinematic story. There expertise in computer animation and interactive writing has been coupled with their experience of rapidly prototyping digital content through their Laboratory of Advanced Media Production (LAMP)The average age of people in Second Life is in their young 30’s, and they tend to be good at creating unique experiences. The current generation coming has a lot of personal experience gaming and multitasking. They are used to collaborating on projects together on many kinds of platforms at the same time. Gary Hayes who has created the AFTRS Virtual Worlds course and led the LAMP initiative understands the true effect of designing an immersive experience can have. Actively engaging in Second Life doing things creates your own story that others can experience with you. The students are given the tools to create this kind of experience and leverage it across other types of story rich creative media. Such as previsualisation for films, virtual scenes that aid the filmmaking process, real life motion capture, cinematic writing, sound and music for virtual worlds and the roll of artificial intelligence. AFTRS virtual location in Second Life known as Esperance Island is very creative visually and audibly offering an easy to navigate interactive virtual environment for future Oscar winners. Esperance Island immerse students and up skill them by teaching them how to make Machinima’s rich in story developed with improvisation and identity experimentation, hosting screening festivals, presentations and other learning events. They get an E for Effective.