I was traveling last week. I decided to order a shuttle service for the one-hour trip from San Jose to the San Francisco International Airport. Last week, however, the trip took 2 hours. Our super helpful driver tried his best to speed up our travel time by taking a different route and changing freeways -- but with not much success.
As I was looking out the window admiring the long parking lot on the freeway (insert sarcasm here), my mind started wondering: “I wonder what’s going on out there while I’m sitting in here”. Fueled by curiosity, I later jumped on the Internet to do some research and got my calculator out. Here is some fascinating information on what 2 hours means in the world of social media and web 2.0.
THINGS THAT HAPPEN IN SOCIAL MEDIA IN 2 HOURS
The moral of the story? If you are using social media for business,
- Your updates, uploads and tweets will need to really stand out to be heard and seen.
- Your tags need to be intuitive to web users. You need to tag your content using THEIR language to help them quickly discover and locate it.
- Keeping an eye on what people are saying about you is a must. Information on the web spreads faster and to more people than ever before.
Many thanks to Dennis Mancini (@snapini) of Cisco for the cool visual.
All calculations have been rounded, averaged and/or estimated based on publicly available information and don’t take into account the number of people that generated those tweets, video uploads, etc. These data points are to be used for fun rather than as an aid in decision making.
- Twitter, now 2 billion tweets per month, Jun 2010
- http://socialmedia.net/node/136, Apr 2010
- http://en.wikipedia.org/wiki/Twitter, Dec 2010
- http://www.viralblog.com/research/youtube-statistics/, May 2010
- http://en.wikipedia.org/wiki/ITunes_Store, Feb 2010
- http://www.facebook.com/press/info.php?statistics, Dec 2010
- http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709, Feb 2010