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The Social Soap Box: Digital is BIG Business in Thailand and Asia

- August 17, 2012 - 0 Comments

When you think of Thailand, historic Buddhist temples and shrines usually come to mind. However, during my visit to the golden land last week, I was pleasantly surprised by the proliferation of social and digital media. From QR codes to Facebook logos splattered across the many storefront windows, it’s no wonder Bangkok is ranked the largest Facebook city and Thailand ranked 16th largest Facebook country. While dining at a local restaurant in Chiang Rai, it was hard not to do a Facebook check-in when promotional materials were easily visible on tables, walls and even menus. And yes, I checked in and received my 5% discount.

Although Thailand is considered a developing country according to the International Monetary Fund (IMF), it’s use of digital and social media certainly makes the country advanced by any standard. According to eMarketer, Thailand is ranked fourth among Southeast Asian countries in the percentage of “likes” and “follows” corporate brands receive from consumers. The top three are Vietnam, Philippines and Malaysia.  Here are  additional data from an eMarketer report:

  • 47% of APAC companies use SM, and 56% are planning to use SM
  • 47% of APAC companies use SM, and 56% are planning to use SM
  • This year, Asia-Pacific will pass North America as the region with the most Facebook users
  • Asia-Pacific has three times as many social network users as North America

For marketers and communicators, this presents a great opportunity to expand your company’s digital and social footprint. At Cisco, we are continually experimenting how to reach customers and influencers in various countries through social media. We currently have over 200 social channels globally, and approximately 12 in APAC. That includes properties on Facebook, LinkedIn and Twitter, as well as global outlets such as Weibo and VKontakte.

 

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