If you have browsed the Social Media Week agenda, your eyes have probably caught a panel discussion on The Road to Becoming A Social Business. We’re thrilled to have Michael Brito (@britopian), SVP Edelman Digital and author of the book, Smart Business, Social Business moderate this panel with Adobe, SAP, Wells Fargo and Intel. We’re going to cover questions such as: How do you hold people accountable? How do you organize for social? How do you create or find content that make great stories? How do you encourage content innovation and experimentation while protecting your brand? How do you scale? And many more questions along the same lines. In addition to the discussion, our panelists will leave you with some practical tips you can take back with you right away. If you plan to attend this session live or on the Cisco UStream channel, be ready to ask your questions in person or via social media using the #SMWCisco hash tag. (Note: the hash tag for the entire week is #SMWSF but we have set up a hash tag specific to our day at Cisco to help better navigate through the questions related to our event.)
Drum roll please… immediately following the panel, Michael will be signing his book, Smart Business, Social Business. The book walks you through the internal transformation of organizations into a social business and describes the key factors to be considered in this evolution. To learn more, check out our video interview with Michael. (By the way, we had a great time shooting the video interview. Check out a video montage of bloopers below.)
Intrigued? Order a copy on Amazon today and bring it with you on February 14. This book makes a great Valentine’s Day gift so while we’re at it, grab a book for your friend, sweetheart or colleague.
We hope to see you at our event and at the book signing. Please pass on this message! Thanks in advance.
Video Interview with Michael Brito, Bloopers: