Today was the first day of our Pre-conference Social Media Summit hosted here at Cisco headquarters in San Jose, CA. The day was packed full with interactive and engaging sessions. The attendees at the conference were full of energy, asked lots of great questions and shared excellent best practices.
Thanks to one of today’s speakers, Pete Codella (@codella), we were able to generate this word cloud which contains top keywords tweeted from our @CiscoSocial twitter handle. The larger the font size, the more often the word was used. Try it out by visiting http://wordle.net.
Here are some of the highlights from today’s workshops:
It was all about Video in the workshop lead by Deanna Govoni, Social Media Manager at Cisco Systems (@deanna24) and Alex Romano, Social Media Specialist (@Arom1000). Deanna and Alex shared how Cisco uses video to communicate externally to customers and internally to employees. They shared tips on how to easily produce video (with minimal equipment) and how to use video to tell a story. Here are the top tips presented:
- YouTube is the second largest search engine in the world
- Cisco case study shows 75% increase in views to a blog post that contains video vs. plain text
- YouTube is a powerful marketing tool, which can be used it to improve your company’s search engine optimization (SEO), increase brand exposure and connect directly with customers on a human level.
- SEO 101: It’s all about the TITLE and making sure you use a keyword
Cisco video examples shared:
Valentine’s Day Gift
John Chambers Duck Calls
I Am The World’s Most Interesting Intern
The Royal Wedding
Here are just a few tweets generated from the discussion:
Meanwhile, Mike Rowland, President and Founder of Impact Interactions @ImpactInteract, covered a lot of content from: starting a community, maintaining it and most importantly how to keep it alive. He not only talked about the importance of using Social Media but demonstrated it by running Tweet Deck during his entire presentation and capturing questions and comments in real time by the audience. He ended his workshop with a panel featuring, Navneet Grewal (Dir Digital #NetApp), Laura Douglas (Collaboration Mgr #Cisco) & R. Dell’Immagine (Dir Community #Qualys).
Additional highlights from Mikes workshop:
- The 90-9-1 stat is a MYTH @impactinteract #ragancisco #community #sm Blog @mrowland602 references http://csc0.ly/6014R884
- Know what trips up most #B2B #Communities? Content Fatigue. Plan for it; create more than you think you need. #ragancisco
- Remember when we had to help people learn what an online community was? We’ve come a long way haven’t we? 10 Yrs in the Trenches #ragancisco
- So, you have your goals and key performance indicators (KPI). Now you need tactics to reach them. #B2B #Community #ragancisco
By the afternoon we were still going strong with more engaging and interactive workshops. Shel Holtz, Principal at Holtz Communication and Technology (@shelholtz) discussed the Smartphone revolution and the mobile strategies to consider. Here are just a few tips and best practices Shel shared:
Benefits of both mobile apps and web apps
- Mobile app benefits: greater control & security, less likely to subject to network problems.
- Mobile web benefits: universal (any browser on any phone, no need to configure for anything), searchable, won’t get lost in crowd
The difference between web widget and self-contained apps
Going mobile without having to own it, a step often overlooked when deciding on a mobile strategy.
- Geo-location, QR codes, and near field communication (NFC) a chip embedded in anything
Mobile doesn’t always need to be external. It can be used internally too.
The other afternoon workshop was presented by Pete Codella, Owner of Codella Marketing (@codella) who disscussed the 17 social media tools PR professionals can use. Here are the top hightlights from the session:
- Build a strong online network by participating and responding to others, remember not to be selfish and only promote yourself.
- Ten practical steps to business results using social Media: 1. Claim profile name, 2. Decide on tools, 3. Plan publishing, 4. Build your networks, 5. LISTEN, 6. Incentives, 7. Fun, engaging content, 8. Consistency, 9. Engage-->Relationships and 10. Monitor/measure
- Social monitoring is critical for business success (they are taking about you whether you choose to participate or not)
- Look up hashtag definitions to make sure you use the right hashtags
- http://adwords.google.com- Guides u in publishing/monitoring content, Set up 25-30 keywords that apply to you.
- http://wikiwatcher.com- Information on who updated/changed your Wikipedia content and when.
- Generate visual “word clouds” using http://www.wordle.net/- tweak fonts, layouts, colors
- http://ping.fm/- Add all your social networks, post status updates 2as many places at once- be efficient!
- http://knowem.com- Research/claim brand name profiles across social web.