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Digital and Social

Collaboratively written by Charlie Treadwell and Sushant Sahani as a summary of the Social Media Club – Silicon Valley chapter’s inaugural event titled Social Media for Social Good.

With no shortage of events for marketing professionals to speak about social media, ROI, lead generation and corporate adoption, we thought it would be great to share our experience participating in an event from the opposite side of the spectrum. At PayPal last night, the inaugural meeting of the Social Media Club – Silicon Valley chapter focused on Social Media for Social good. The panel consisted of:

A diverse group of panelists shared their ideas on how to leverage social media for creating sense of community within their local areas, for increasing awareness about social issues, and for fundraising during disasters, etc. The power of social media was evident as the panelists shared several examples, including:

Figures drawn from the Foundation Center's Foundation Directory Online.

Charlie Treadwell, of Cisco, added a unique perspective by providing thought leadership on the role of social media in today’s Corporate Social Responsibility.

“What’s good for our community is also good for our business.”
- Charlie Treadwell

Some of the tools that resonated with the group were:

The entire event was streamed and recorded on uStream. View a recording here.

Please join the conversation about using social media for social good and share your ideas, comments or insights.


Charlie and Sushant

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  1. It seems very important to take into account these issues really did not know that there were groups for this purpose but now that I think are vital to the development of technology and create awareness on various issues happening in our environment today to day, perhaps with more advertising may be created even stronger the idea. I’m in dispocision to help and I hope everything goes well on the north.

    Leonardo Avila
    Linksys by Cisco, Costa Rica


  2. I think using social media for social good is the exact thing that allows this web 2.0 infrastructure to work so well. The reason that social media is so useful for social good is that it is so accessible to everyone. Anyone in an area can use a site like facebook or twitter to spread their word and market their cause and I’ve seen a lot of small grass roots organizations in my area get started through a few socially affluent people liking someone’s fan page.


  3. i was just about to post do you have a full length video to it but it’s posted near the bottom. Thanks very much


  4. Very prestigious panel there. Social media definitely has the potential and leverage to do a lot of good in many communities. When used positively social media is very powerful!


  5. Another interesting discussion is the difference between monetizing social media for social purposes over commercial.

    There’s been a lot of talk about Twitter trying to create a revenue stream and even Facebook as big as it is has still got a long way to go in respects to monetization.

    But the interesting difference between social media and search engines is what the user is actually doing on the site. You can see this in the fact that the biggest success story on Facebook is a gaming company.

    So maybe providing a social media/philanthropic mix is a better way to monetize these sites. Obviously not for commercial gain but i’m speaking from getting the most out of these platforms.

    It would make sense in one way for a charity to buy stock in these platforms if that was the case. Not withstanding these ridiculous market speculation prices that IT stocks are known for.


  6. @B Hohepa you make an excellent point there and think in the long term the search engine concept will be fully and inseparable merged with the social media.


  7. Social media definitely has the potential to do a lot in many communities.
    thanks for your post.


  8. Google’s CEO on Social Media for Social Good : –

    “Mr. Ghonim’s social-media expertise was credited with helping trigger the protests, an example that Mr. Schmidt said pointed toward a future in which technology will benefit the masses, rather than society’s elite classes.”


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