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Digital and Social

If you have been paying attention to the Social Media Week programming, you probably know that on February 14, 2012 Cisco has planned a day of events with some of the leading voices in social media.  Cisco’s GETideas.org team is adding to this roster with a mid-day panel, “#SMLuvsSocialGood”. 

This panel will focus on how organizations are using social media for their social good efforts.  From raising awareness and funds to activation and coordination; social good has found its voice in social media.  Panelists will offer a multi-faceted perspective and key-takeaways that will help your next social good effort.  If you are interested in leveraging social media for greater social good, this is a panel you won’t want to miss!

Sitting on the panel will be:

Karla Ballard (One Economy, moderator)- Karla Ballard is the Chief of Strategic Development – Media and National Partnerships, managing partnership relationships on behalf of One Economy’s corporate partners like Comcast/NBC, Teach for America, City Year and others.  She will bring a unique perspective to the typical corporate viewpoint.

Jason Falls (Social Media Explorer) -- Jason Falls is an author, speaker and CEO, the latter of Social Media Explorer, an education and information products company focused on digital and social media marketing. He will bring a practitioners perspective to the panel.

Mary Anne Petrillo (Cisco)- Mary Anne is a seasoned marketing professional and at the forefront of innovative online education marketing programs within the Cisco Corporate Social Responsibility. Working on such projects as www.ATC21S.org, , and most recently serving as executive producer ofwww.getideas.org, she has a unique angle on leveraging social media for social good within a large enterprise.

Evan Steiner (HUB Ventures) -- Evan Steiner manages a myriad of projects for the Hub Bay Area, a purpose-driven collaborative workspace with over 1,000 members in San Francisco and Berkeley that is connected to 30 other locations through the global Hub network. Evan has a unique community level perspective that is not to be missed.

If you are in the San Francisco/San Jose area, plan to attend the live event – if not, watch it on the Cisco UStream channel.  The panels will be watching the #SMWCisco hash tag (as opposed to the general #SMWSF hashtag) so the U-stream audience can interact with the panel along with the live audience.

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