Small Business and Web 3.0
My dad founded and ran a small business for many years, and I think he would have really liked the new section of Cisco.com that’s devoted to small and medium sized businesses. This area of the site shows many examples of real companies using unified communication and networking to connect employees and offices, enable employees to work from anywhere, make their businesses more productive, and serve customers better. Though there’s some technical detail for those who want it, the real emphasis is on showing how businesses and organizations are thriving using these new tools.Web analysts SiteIQ had some nice words last week about the new area, calling it “a Web 2.0 and Web 3.0 feast worth visiting.” “This new zone features plenty of interactive design and feature elements,” they write, “including deftly executed rollovers, interactive breadcrumb navigation, a simple interview that leads visitors to the right products, and a best-practice-class on-site tagging feature (My Cisco). However, the real power of this new zone does not lie in its moving parts or design character. It lies beneath the covers. To start, this zone is one of the first to harness the power of Web 3.0. Content is presented based on whether one is an anonymous visitor, a registered visitor/buyer-or a Cisco partner. In simple terms, this zone morphs part of its content based on who you are.”You can visit the new Small and Medium Business area on Cisco.com to see for yourself. And, below is a short video I put together for our internal teams at Cisco showing off some the design features of the new area. Enjoy!