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Searching Wisdom from our Search Guru

October 12, 2007
at 12:00 pm PST

“Every day in the world of search can be unique and different,” our search guru Kara Jariwala told me recently. “It all depends on the latest changes the search engines like Google, YAHOO! and the others make to their algorithms.”For instance, earlier this year, Google announced it would list news, images, videos and groups in the same list-Google Universal Search. This is great for us Web surfers, but definitely has implications for those of us running Web sites.For instance, a year ago a query about Cisco’s John Chambers would yield a list of plain old web pages. Now results include news articles and even thumbnails of YouTube videos. Here’s an example of a recent search that shows a YouTube result in the list:JC-search.jpgThere are lots of implications in these new results lists for people running Web sites, and here are some of Kara’s big tips:1. Research what key words your customers are using. 2. Write for your customers using their words, not yours. 3. Tag your images, podcasts, and videos with these words. This has become very important.4. Place your key word in the title tag. 5. Ask for external links to your pages and make sure partners use your key words associated landing pages.Spend some time learning about search so you can grow your online outreach to those customers who want what you have to offer. A great place to start learning is this list of top Search Engine Optimization blogs.

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