Why do you login to your various social media accounts? Is it to be entertained by videos and images? Catch up on the latest news in your industry? Engage with colleagues? My hunch says you do all of the above.
Nobody has time to sift through every piece of content on social media though. We quickly scroll through our feeds, bypassing updates that do not grab our attention. So how do we as social marketers create content that is not ignored? Here are some absolute musts for creating engaging B2B social content.
The content must be a balance between entertainment and education
Let’s look at marketing content as a spectrum. On the left we have lengthy and boring technical data sheets and white papers. On the right, we have funny videos, memes, and other amusing pieces. While we all need to push the left content to our audiences, we need to incorporate aspects from the content on the right to grab our audience’s attention. The middle of the spectrum is where we as B2B social marketers need to be.
Gary Vaynerchuck writes in his book Jab, Jab, Jab, Right Hook, “If we want to talk to people while they consume their entertainment, we have to actually be their entertainment.” But not only is our B2B audience looking for entertainment, they are also seeking information and new insights so they can be ahead in their industry. Some examples of good content for this include infographics, informational short videos, and visual SlideShare decks of key highlights. We must strike a balance between informative and entertaining content, such as the examples below.
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Tags: b2b marketing, facebook, linkedin, social media, social trends, twitter
Welcome to our latest #SocialRoundup blog series about new social media efforts and best practices. Today, we want to highlight #CiscoChat, our new social media chat program that has been picking up steam recently. The concept was simple: create a standard method for our customers, partners, influencers and employees to engage with Cisco and each other in real time through a single hashtag.
We’ve held three chats to-date, involving hundreds of participants and resulting in nearly 20 million impressions. And we’ve only just begun. Check out highlights from recent #CiscoChat events below.
What Empowers You To Be Fearless?
This #CiscoChat was hosted by the Women of Impact team and joined together Catalina Kowal from Cisco’s Empowered Women’s Network, Cindy Cooley from Cisco’s Men for Inclusion, and Barbara Koch from the Passion Project to discuss how being fearless isn’t really about eliminating fear from our everyday lives completely, but more about finding ways to make our fears not hinder us from being adventurous, from taking risks, from getting up after we fall down, or from being our own advocates. See the full #CiscoChat recap on Storify.
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Tags: Cisco Spark, ciscochat, social roundup, storify, sxsw
A Q&A with Cisco Vice President of Intellectual Property, Dan Lang
According to a report from global recruitment firm WilsonHCG, tech companies are the most successful among the Fortune 500 at finding and recruiting top employees. What’s more telling, within the tech industry, the competition for top talent – especially top engineers – is fierce.
The ability to illustrate how employees are able to work on creative, innovative projects alongside inspiring colleagues and managers truly sets a company apart. Thankfully for us on this the first of April our culture of innovation shines through Cisco’s annual April Fools’ Patent Contest. Read More »
Tags: April Fools, collaboration, creativity, innovation, Patents
It’s fun seeing some of the quirky examples of home pages on web sites today, including Amazon’s retro “April 1, 1999” page.
I can’t think of a time we’ve ever done anything like that on Cisco.com, mainly because we don’t want to distract customers from the jobs they’re coming to do with us. But, if you are craving some old school Cisco.com pages, here are a few:
1992: Cisco Information Online (CIO) – Telnet/Modem Only:
1994: Cisco Information Online Web Site:
Mid-1994: Cisco Information Online Web Site Stellar Motif:
1995: Cisco Connection Online (CCO):
1996: Cisco Connection Online (CCO):
Prize for the best comment below.
Tags: design, digital experience, webexperience
In the social media world, Facebook and Twitter get a lot of time and attention. Both platforms have huge user bases and appeal to both businesses and consumers. However, LinkedIn is the go-to professional network for over 347 million members in over 200 countries worldwide.
When I originally started using LinkedIn it was generally more of a consumption model – meaning people looked at content but didn’t necessarily engage with that content. I know my personal habits were to post some things, update my profile as needed, and “just browse” what was going on with my connections. Over the past couple of years, LinkedIn has made significant changes to their user interface (UI) to encourage more content posting and engagement within the platform.
Here are three top tips to leverage LinkedIn’s feature to help expand your network.
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Tags: linkedin, social media