Tradeshows and events are practically synonymous with the technology industry – after all our industry produces some of the largest ones in the world. Whether it’s unveiling new products or participating in keynote sessions, today’s conference experience does not begin and end on the show room floor.
Rather, social media is the heartbeat of the event – shaping how attendees, partners, influencers and customers experience the show in real-time.
In my role at Cisco, I’ve seen first hand how the power of social media can drive the tradeshow experience. Whether it’s hosting a tradeshow, such as Cisco Live, or participating in an industry event, here are some social media best practices to consider as you prepare for your next show:
Social in Command
In 2013, we debuted the Cisco Live Social Media Hub – the first-of-its-kind social command center. The Social Media Hub not only monitors and reports on event and industry conversations, but also offers deep insights into how in-person attendees and external audience members engage before, during and after with the show.
For example, since the Hub is staffed with social media engagement experts, graphic designers, analytics specialists and logistics personnel, we can capture real-time data trends and use the insights to guide the development of engaging content and socially shared graphics.
The results have been nothing short of astounding:
- On average, the number of impressions generated per day during Cisco Live US 2014 (#CLUS) totaled nearly 59 million.
- Comparing the use of #CLUS in 2013 vs. 2014: #CLUS was used 35,500 times in 2013 and 47,365 times in 2014; an increase of over 33% year-over-year.
- Two Cisco executives Trended NATIONALLY on Twitter during their keynote with the high volume of social engagement; all organic – no paid.
Recently, we have begun rolling out localized versions of the Hub to support other Cisco Live events around the world, such as Cisco Live Melbourne (#CLMel) in March. Although smaller in scale, the localized versions pack a serious social punch – bringing participants closer to the action than ever before.
Stealing the Social Show
It might be easy for Cisco to be front and center in social conversations at our own events, but how can we rise above the noise and make a social impact at some of the largest tech tradeshows around the globe, such as the Consumer Electronics Show (CES) and Mobile World Congress (MWC)?
Our teams have seen stellar results from engaging live-tweets, the development of real-time content creation, such as videos and graphics for social sharing and more.
For example, as a result of our social media efforts at this year’s Consumer Electronics Show (CES), Cisco received a total of 4,002 conversations, with an estimated 13.8 million impressions! These figures support the fact that strategic and insightful social content can help brands stay top-of-mind in a highly-competitive social environment.
Stay tuned as I share more social media best practices in future posts. In the meantime, be sure to leave a comment and share your thoughts about what makes social media a success at tradeshows and events.
Tags: CES, Cisco, cisco live, digital, social media, social media best practices, tradeshows
In case you missed it, Cisco now has a tablet version of our flagship app. And it’s great. Some new features include:
- Products use a ‘touch’ visual navigation structure
- Quicker navigation through ‘bookmarking’ without the need to login
- Video Datasheets delivered via the tablet app
- Comprehensive Internet of Everything and social media coverage
- Partner content, such as incentives, promotions, and support
- Push notification services
- Faster updates to navigation and content from Cisco in real time
Get it at:
Tags: design, digital experience, mobile, tablet
This recent post in the Harvard Business Review, Your Digital Strategy Shouldn’t Be About Attention, is a good reminder that the best digital experiences come from listening to your visitors and then anticipating what they want.
We’re tried to follow that philosophy on Cisco.com and in our mobile apps, through observing by listening, invisible change, and continual improvement.
Tags: digital experience, usability
Cisco blogs is excited to announce the updated and improved Social Rewards program! We think you’ll love the new features. Here’s a short list of the changes; check out the video for more details. Oh, and don’t forget to login—using Cisco.com login—or join today so you get credit for reading this post and watching the video!
Updated and new features:
- Log In – We moved to Cisco.com login. If you don’t have an account already it’s easy to register, just click on the “Join Today” banner found on the right column of each blog page.
- Notifications – You will receive a pop-up notification each time you earn a new badge! You can also share your accomplishment on Twitter and Facebook.
- Missions – Learn what you need to do to earn your next badge by hovering over the icons under the “Earn More Badges” section of your Rewards console.
- Leaderboards – See how you rank on the “My Leaderboard” widget found on each Members profile page. See who the top ten members are for the week and month on the “Learn More” page.
- News Feed – Populates whenever anyone becomes a member, earns a new badge, or progresses to the next level.
- Engagement Score – Replaces the Reputation meter; you can now earn points for everything you do. As your points add up you progress to the next level!
- New Look – We updated the badges, added some new badges, and refreshed the overall look of the program.
We plan to add new challenges throughout the year; you will want to continue to participate so you don’t lose out on all the fun! Let the games commence!
Tags: gamification, launch, Social Rewards
Happy New Year and welcome to our first #SocialRoundup. In this new blog series, we will be bringing you more highlights on our social media efforts and best practices. Here’s a recap on what you might have missed since the start of the New Year. Feel free to give us feedback on whether the information is useful.
Cisco at the Consumer Electronics Show (CES)
At this year’s Consumer Electronics Show (CES) in Las Vegas, we developed several creative social assets during show week that helped tell our service provider story and highlight our participation in various conference events. Some of my favorites include an Instagram teaser video and promoting our campaign hashtag, #VideoInCloud, via airplane skywriting over the event center! Check out some of the great work below:
Read More »
Tags: digital, social media, socialroundup