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Diving In: A How To Guide to Twitter

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Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in.  I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives.

Common concerns I’ve heard are:

What do I talk about? Who do I follow? Will I get fired if I tweet the wrong thing?

These questions cause many to push social to the backburner again and again. But don’t quit just yet! The best way to answer these questions is observe and experiment.

These are my personal tips for establishing your profile:

Find social role models.

Look in your organization or industry for someone’s social style that appeals to you. Follow them and see how they set up their tweets. Once you look at a few, you’ll see a simple combination that you can use to model yours after.

Example:

karentweet2

Read More »

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A Sneak Peek into Our New Social Media Training Center

October 29, 2013 at 7:39 am PST

A Short Trip Down Memory Lane…

On the quest of becoming a truly social-minded culture, about a year and a half ago, we rolled up our sleeves and created a multi-level, multi-track social media training program that used game principles and integrated with our Education Management System to encourage and reward participation. We augmented our on-demand courses with a vibrant community filled with self-service resources, online discussions (we call them “social chats”), team challenges, and recognitions and testimonials.

What I’m most proud of is that we did this in house and on a shoestring budget (imagine toddler-sized shoes and shoestrings). The original team was very small, namely the wonderful Elizabeth Houston (please give it up for @elhoust) and yours truly (@petra1400). Having seen great success with our internal program and inspired by the possibilities of growing and even bringing it to our customers, partners and general public, we have added some resources and upgraded to kid-sized shoestrings. Soon, the external-facing training program pilot, a scaled down version of our internal program was born. (For the record, the current team is still really small and also includes @kmgibbs and some of @nrrivas07 and our fun intern, @efannie’s time).

We knew it was just a matter of time before we wanted to expand the customer-facing program and mirror it after our internal program as much as possible.

Driving in the Fast (and Furious) Lane

Over the past few months, we have been working furiously on making this dream become a reality. While we have a little longer to go before you can test drive our new social media training center, we want to share some screen shots of this new environment. Read More »

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Built Cisco-Tough CCIE is 20 years strong

Cisco Champions ask Challenging Questions.  This is the second in a blog series presented by Carlos Dominguez and Jimmy Ray Purser.  Check out the first blog by Carlos here

I recently had an opportunity to sit down with our Cisco Champions to discuss a range of topics about technology.  Here’s a question that was top of mind for Edward Henry:  

“The CCIE is easily recognized as one of the most elite certifications in the industry. It’s currently turned 20 years old, where do you see the program in 5 or 10 more years?”

What a great question! Let’s take a quick look at why the CCIE program was created.  Cisco announced the CCIE program on Sept. 27, 1993, in a press release  where John Chambers, said:

“The CCIE Program begins where other vendors’ certification programs leave off. It can be compared to completing a university course versus taking college entrance exams. Prospective CCIE candidates must be highly qualified just to enter the program, and then, after taking an intensive troubleshooting course, must pass a rigorous hands-on lab test conducted by senior support engineers. This very stringent set of requirements ensures that only the best professionals are selected.” Read More »

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Cisco.com URLs will be changing (but we’ve got you covered)

October 10, 2013 at 9:43 pm PST

Later this year, many URLs on Cisco.com are going to change. But don’t worry: We’re putting a mechanism in place that will take you to the right location even if you have bookmarks or are coming from external references.

These redirects will be automatic, but if you’re curious, here’s how the URLs will change:

Before:  http://www.cisco.com/en/US/partner/products/ps10536/index.html

After:  http://www.cisco.com/c/en/us/products/routers/3900-series-routers/index.html (by the way, this link won’t work yet)

We want to reassure you that even though some links are changing, we’re vigilant about avoiding broken links.  We’ve made a lot of progress on this area in the last year, as you’ve read via Bill Skeet’s recent blog post about link quality.

Please let us know questions or concerns you have, and we’ll keep you updated as we get closer to the go-live dates.

 

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What Advocacy and My Yoga Pants Have in Common

October 9, 2013 at 5:17 pm PST

I have been getting a lot of questions about advocacy so I want to take a few minutes to share my thoughts. I often hear people use the terms “influencers” and “advocates” interchangeably. While there are similarities between these two groups, in my opinion they’re not necessarily one and the same. You may have a different viewpoint on this, and that’s fine. What I’ve discovered is people define these terms differently which results in mixing these 2 groups. Taking some liberties with Ant’s Eye View’s (AEV) definitions of advocates and influencers, this is how I would like to describe them:

An influencer is someone who actively shares their opinions and expertise through their (large) personal and professional networks. An influencer is someone that can cause an effect without apparent exertion or force. Most common examples include analysts and media.

An advocate is someone who proactively defends, promotes and participates in the public conversation for a particular brand, product, service or cause. An advocate is someone that has positive affinity toward and stands behind a brand, product or cause. Most common examples include your most passionate customers and general brand aficionados.

In my mind, advocacy implies Read More »

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