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Cisco.com Search Tune-up: The little things count

May 15, 2014 at 6:36 am PST

There's a nice article by Web analysts SiteIQ this month about Cisco.com search, with the flattering headline "Cisco aces search again..." The post points out how we do little things like how we:

1. Link to Google for more search, in case you didn't find what you were looking for, or if you want a second opinion...

Site Search 5-15-2014 6-00-45 AM

2. Collect the highest-value links at the top of a page...

Site Search 5-15-2014 6-00-20 AM

3. Offer search directly from our megamenus....

Site Search 5-15-2014 5-58-07 AM

 It's an interesting short article worth a read. Enjoy!

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Social Media is the New Air Conditioning

Decades ago it was common place for people to sit outside on the front porch and chat while they cooled down from the heat of the day. Once air conditioning came along, neighborhood dynamics changed as people moved indoors.  Now social media is transforming the way we communicate with our neighbors. This time the change is allowing us to make new connections in a way that was never possible before.

Read More »

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Video: Why Aren’t You Using it?

From Shirley Temple pulling Americans through the Great Depression to 2001: A Space Odyssey inspiring The Information Age to Star Wars giving us our next generation of scientists, astronauts, and futuristic technologies, video has always had the power to motivate and inspire us, now only imagine what it can do for your business.

Implementing video as a tool to transform and accelerate your business always needs an ROI and some pretty convincing numbers in order Read More »

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Cisco.com #tbt #throwbackthursday

April 24, 2014 at 8:45 am PST

Cisco.com circa 1996.

CDC-1996

(I will brace myself for the "bring it back!" comments. :) )

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How are You Sprucing Up Your Digital Strategy for Spring?

It’s springtime…typically the time of year when you need to purge your house of all the clutter that’s accumulated during the winter. At the same time, spring always reminds me to do some extra sprucing up around the Cisco digital house -- and start checking it from top to bottom with renewed vigor.

So I took stock recently and was pleased to see all the heavy-duty spring cleaning improvements we’ve made of late. Here’s a sampling, plus some tips on how to approach your digital spring cleaning regime:

Leverage data and insights.

We took a recent look at the traffic patterns on our Cisco.com menus. The majority of visitors to the “Products and Services” menu were gravitating to a subset of items. So we took the opportunity to do some clean-up and make that menu more readable by eliminating items with low traffic.

For more details on this change, see our blog: “A Simple Update to Our Cisco.com Menus”. Read More »

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