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The Five Take-Aways of Content Marketing

I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stouse, VP of global communications and customer connect at BMC Software said something that really hit home. According to him one of our biggest issues as communicators right now is trust. At first I didn’t understand what he meant but then realized he is absolutely right. With social media there is a lot of noise, so our goal is to stand out and gain our audience trust. We can do this with the content we create and by engaging with them on the social channels they are on. Read More »

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Have you Hit an App Wall?

The second in a series on Cisco’s mobile strategy.

Apps, apps and more apps, is your company experiencing a proliferation of apps?  Cisco certainly is.  We are moving out of the experimental stage of app development and shifting toward measuring ‘repetitive usage’ as one of the main gauges for on-going support and improvements.

Have you hit an app wall? Learn more about Cisco’s mobile app journey. from Cisco Systems
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It’s Not Too Late: Make Your ‘Digital Resolutions’ for the New Year

January 21, 2014 at 3:56 pm PST

2014Approximately 45% of us make New Year’s Resolutions according to research by the University of Scranton. Among the top ten resolutions for 2014 are:

  • stay fit and healthy,
  • spend less and save more,
  • learn something exciting, and
  • spend more time with family.

Good luck with that…

We all start with good intentions in January, but often lose momentum by the end of the month with only 8% of us achieving our resolution during the year. I admit to invariably occupying the category of the underperforming 92%.

Add ‘Digital’ to Your 2014 Resolutions Read More »

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Digital Philanthropy – How Are You Giving this Holiday Season?

December 23, 2013 at 4:01 pm PST

It’s the holiday season, and ’tis the season for giving!

Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an increasing role in expanding the reach of requests for donations, in creating a propensity to give, and in delivering connected experiences that even themselves provide community benefit.

Known as ‘digital philanthropy,’ more and more donations are digital and utilizing mobile, social media, web and video. Growth of online donating has increased to 11.8% year-over-year, while overall giving increased 3.8% (source: Blackbaud, Charitable Giving Report: How Nonprofit Fundraising Performed in 2012, February 2013).

salvation armyEasy Giving via Text Message

Donations come in all sizes and packages. The one we often hear about most is donating money  via text message. To donate for typhoon relief in the Philippines via the Salvation Army, for example, all you need to do is text TYPHOON to 80888. And with just a click or two you’ve made a contribution. Quick, simple and immediate.

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Digital Transformation: Is Your Company Making the Pivot?

December 18, 2013 at 4:24 pm PST

80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation. However, 63% of those respondents also believe that their current pace is too slow.

Sound familiar? Is your company moving too slowly? Are you moving at all?

I heard these stats while attending the recent Digital Leaders Summit in San Francisco. Aimed at those responsible for guiding their enterprises into the new digital future, the summit highlighted trends, best practices and case studies from a number of media and other companies including leaders from The New York Times, The Economist, Turner Broadcasting, Jump Associates, Coca-Cola, The LA Times, Politico, and others.

Digital Leader Summit

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