Although I have only been working in Cisco Social Media for several months, I have discovered much about its impact and the strategies for leveraging it at both the corporate and personal level.
With the growing popularity of video services such as YouTube, Vine, and Instagram, it was only a matter of time before video content became a standard for all social media channels. Users want content delivered to them in the easiest, most effective manner that maximizes their time and capitalizes upon their interests. A video is often a great way to do this, but how it should be implemented is pivotal to it being successful in garnering attention.
Fortunately there are numerous mediums available today that allow for delivering video content specific to your needs, and the needs of your audience. But before choosing which of these to use, the user must consider the attention span of their audience, who their audience is, and what the learning goals are (if any). Vine, Instagram, and YouTube, are three different video hosting sites that integrate with all forms of social media, and all have different uses, advantages, and disadvantages.
Read More »
Tags: Instagram, social media, video integration, vine, youtube
On the heels of the Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM panel discussion a couple of weeks ago, I wanted to share my recent experience with Cisco LIVE. I remember the late 90s when I started working in the tech sector. Customer events and conferences were primarily in-person and we were just beginning to explore ways of extending content virtually. Fast forward 15 years and things have really changed. Even if you can’t attend an event, chances are you can still experience some, if not much of the content virtually and feel part of the event. A good example of this is, this year’s Cisco LIVE US in Orlando, FL. 20,000 people attended in-person and 250,000 people participated virtually.
Read More »
As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available. As teams build community engagement, they learn and share insights with colleagues, partners and customers.
On August 20, 2013, Cisco will host a live chat on Twitter (#CiscoSMT) focused around engaging teams in social media. During this chat, we will discuss the following topic areas:
• Steps to develop a culture of sharing for employees
• Content types that resonate for teams to engage in social sharing
• Biggest challenges that employees face in social participation for the brand
• Recognizing and rewarding teams for participation
• Gamification aspects of sharing strategy
Do you have additional questions for this chat you would like to discuss? We’d love to hear from you! Submit them in advance to @CiscoSocial or add your questions in the comments box below.
Date/Time: August 20, 2013, 10:00am – 11:00am Pacific Standard Time
Follow Hashtag: #CiscoSMT
Read More »
Tags: #smtraining, amplification, ciscosmt, social media training, social teams, Twitter chat
Social media is quickly becoming ubiquitous in our lives — not only giving us news on our friends, but news of the day. We found out all about the recent birth of the newest heir to the British throne on social.
The royal baby is merely two weeks old and already doing a lot to bring the British Monarchy into the Internet age: “The Twitter of tiny feet as William and Kate announce arrival online in historic first.”
We’re also using social media to connect with current and potential customers. It’s no longer a question of should companies use it… but how. How does a business reach who it wants to reach, stay relevant, listen to what they’re saying, and help them influence others? Read More »
Tags: Cisco, royal baby, social media, social media marketing, Social Media Strategy, ustream
Even our writing needs a vacation once in a while and to come back more inspired. It’s easy to get stuck in a rut and forget about all the fun things we can try. Here are some tips I’m starting to resurrect:
Try to include references (or even visuals) to things people are talking about. It makes a piece more fun but also helps it to come up in a web search. Try to place trending words in your headline or the first couple of sentences. Reference news headlines, even holidays.
Draft, then craft
Write fast with the words that first come to you. Come back later to put in commas and edit; it’ll flow better with your first thoughts. Jot down ideas as they appear to you. Especially while surfing the web, it’s easy to get 100 clicks from your subject before you write anything. Write down your thoughts …then go to the web to fill in with examples and facts.
Write when the ideas come to you
In author Jonah Lehrer’s book Imagine: How Creativity Works, he talks about how our best creativity comes to us when we least expect it, but says especially as we become older, we hold back and become too self aware of the details. He says, “Let go!”
I do a lot of my writing on the weekends as I’m always more relaxed then. I even pull off the road and write blogs on my iphone because I think of ideas while I drive. I know I won’t remember if I wait. In this Cisco blog, I talk about How to be more ‘wild and crazy’ in your online world.
Have your content drive your product
Whether it’s a blog (or presentation), it can often turn out better if you first look for interesting stories, hooks and visuals, and then wrap the piece around those. Don’t stay too married to a framework – keep it fluid to match what you find.
Mix it up
This is my favorite. Include short and long sentences in your writing. Often a two- or three-word sentence really makes a piece pop. The same goes for paragraphs (include long ones and short ones).
Use fun punctuation.
· Use an exclamation point after a sentence once in a while.
· Dashes are great! I like to use them instead of commas sometimes – they’re useful to set off words or phrases that interrupt a sentence.
· Colons: They’re fun to use but remember to capitalize the first word after the colon if that phrase can stand on its own. Leave it lower case if not.
· Parenthesis help you include detail (but don’t overuse them).
· And italicizing words is a great way to add emphasis.
I’d love to hear your tips for making online writing more fun so I can use them the next time I get stuck in a rut.
On Twitter at @marygorges
Tags: online writing, social media, writing tips