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5 Likes and 5 Loves of Social Media Week – San Francisco, Day 2 @ Cisco

February 15, 2012 at 1:45 pm PST

As the Cisco conference room became quiet for the start of day 2 of Social Media Week – San Francisco, attendees were typing rapidly. What may otherwise be construed as rude was actually a room full of attentive people eager to post in-the-moment thoughts about the days’ presentations.

Here are 5 things I liked, and 5 things I loved:

“Likes”

1. Rebecca Brown, Director of Social Media at Intel, shared her guidelines for social media:  disclose who you are, never disclose confidential information, and use common sense. Now that’s refreshing, and a lot easier to follow than a verbose social media policy.

Michael Brito, left, moderating a panel with Todd Wilms of SAP, Gina Ballenger of Wells Fargo, Rebecca Brown of Intel, and Maria Poveromo of Adobe.

2. Robb Begg, VP of marketing at Radian 6 pointed out that people focus too much time on the extreme situations,  causing unwarranted fear and doubt. For every terrible outlier, there are hundreds of thousands of positive interactions and opportunities.

3. During a panel on the future of social business, Mario Sundar from LinkedIn said we can look forward to measurement tools that will be able to calculate return on investment (ROI) for social media.

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Buckle Up! Social Media Week at Cisco Is Tomorrow (02/14) #SMWSF #SMWCisco

February 13, 2012 at 4:58 pm PST

We have been getting a lot of questions about Social Media Week at Cisco (#SMWCisco) so we thought it would be best to share our answers with you all. If you have any other questions we haven’t covered here, please let us know by commenting on this blog post.

Here we go:

Location:
If you are attending in person, please come to building 9 on the Cisco San Jose Campus.
Building 9, 1st floor
260 E. Tasman Drive
San Jose, CA 95134

Check In and Parking:
Registration starts at 8am. Use the back entrance Read More »

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Augmented Reality in the Drivers’ Seat

February 10, 2012 at 9:30 am PST

Augmented reality (AR) isn’t new but it definitely continues to gain momentum and is becoming a driving force in the way we engage with our content rich world. An AR experience is appealing to most age demographics because it enables us to interact in fresh and engaging ways with a variety of mediums. So no surprise that ABI Research estimates the market for augmented reality in the US will reach $350 million in 2014. That’s up from only $6 million in 2008!

I have explained in past blog posts what AR is in detail, see the below list of blog links to learn more. To recap for those who are new to the concept Wikipedia defines augmented reality (AR) as a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

Here is an example of AR solutions that have been generating a lot of buzz and excitement J

At CES this year Mercedes Benz unveiled their experimental networked applications with augmented-reality and gesture-controlled features. Of course Mercedes is not the only automaker exploring how to make the car smarter and most are experimenting with voice controlled features because obviously there are safety concerns with these approaches.

“Cars are becoming platforms to participate in the digital world in a fully networked sense, just like your tablets can and your phones can,” said Venkatesh Prasad, a senior technical leader with Ford Motor Co.’s innovation division. “It’s our job to take those computing services people are used to at 0 mph and make them available at 70 mph.”

For example, icons flash on your car windshield, hologram style, as your car approaches restaurants, stores, historic landmarks or the homes of friends. Point at them, and the icons open to show real-time information such as when that building was built, concert schedules at a local theater, or reservation options at a restaurant. Wave your hand again, and you’ve made a restaurant reservation. Or take Mercedes’ messaging app which will create a menu of text options based on your location and your car’s speed — “I’m stuck in traffic,” or “I’m just north of San Jose” — and display them on the screen. So if you are late to a meeting you can choose from the options  and push a button to post the one that fits, instead of having to manually type the words.

These systems are not road ready yet and most automakers are looking beyond to making the road safer by working on systems that would allow vehicles to talk to each other about road conditions, weather and traffic issues. Read More »

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#1 Kudos for Cisco.com

February 10, 2012 at 9:06 am PST

Web analysts SiteIQ have just ranked Cisco.com among business IT sites, tying with our friends at IBM.com, and beating out 22 other sites for the honors.
SiteIQ noticed the many subtle improvements we’ve been making across the site in the last year: “[There] is hardly a space on this site that one can’t notice a single, although quiet, improvement. This relentless march towards optimal usability is exactly what gained Cisco.com its first place ranking—and made IBM.com share the spotlight.”

I know there’s a lot still to do to make Cisco.com into the best in the world, but nice mentions like this certainly boost our resolving to keep driving to that end.

See the SiteIQ blog for more on their rankings.

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“Social Enterprise” Day 1: Meet the Speakers #SMWSF #SMWCisco

February 10, 2012 at 8:00 am PST

We want to dedicate today’s blog post to all of our wonderful speakers at the “Social Enterprise” Hub, Day 1. Without further ado, check out the lineup below and make a note of our hash tag for the day (#SMWCisco) as well as the speakers’ Twitter handles. Happy tweeting and we hope to see you on February 14!

9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens Read More »

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