We made some updates to the search experience on Cisco.com recently.
1. Created US Product/Part ID (PID) synonyms – Makes it much easier to find products by Product/Part ID by suggesting queries related to that PID. By the way, you guys do a lot of PID searches — this helps make them much better.
Example: Enter PID ‘10000-1p2-1ac’ and search will provide you the option of “You could also try this related product: “cisco 10008 router”
2. US spell checking – Improves your experience by suggesting other queries if the system detects a misspelling.
Example: Enter a misspelled keyword ‘routr’ and search will provide you a “Did you mean:” optional keyword ‘router’
3. Clickable synonyms – Improves your experience by suggesting other similar queries without automatically including them in the search results.
Example: Enter keyword ‘cisco acl’ and have clickable synonym options presented for alternate search results
4. Verb lemmatization – Wait, what? Oh, that’s the thing that provides results for variations of a word (install, installing, installed).
Example: Enter the term ‘install’ and search will also return results for ‘installing’ and ‘installed’
At Cisco, we often speak at different venues about how we set up and operationalized social media. We always receive so many questions on this topic that we decided to share our process and lessons learned with the larger social community in a more organized and methodical way. We have partnered with Frost and Sullivan to create a guidebook on “Operationalizing a B-to-B Social Media Center of Excellence”. This case study talks about how
our Social Media Marketing Hub emerged
we defined the charter, roles and responsibilities of this hub and
we engage with the various parts of the organization, also known as spokes
Following the guidance of the Frost and Sullivan research team, we broke down the process of creating our social media center of excellence step by step. Check out a page from the case study here: Read More »
I wanted to dedicate this blog post to sharing the best practices from three of Cisco’s social programs which were recently awarded the 2011 Event Marketer Technology Awards. Cisco Live and the Cisco Event Mobile Application were honored for their excellence with events integration and custom app creation, respectively, while the Global Sales Experience (GSX) campaign was noted for delivering content that was both educational and entertaining. In introducing you to the strategies implemented by each of these award-winning hybrid programs, I hope you find them interesting and useful to apply to your own social campaign, event, or mobile app!
In the spirit of the holidays, here’s a fun and social spin on the classic, ‘Twas the Night Before Christmas’. May you and your loved ones enjoy your holiday season!
Twas the night before my launch and throughout all of the web,
My influencers were ready, much was to be said.
The hash tags were chosen with delicate care,
Knowing that soon they would be #everywhere!
Because we were global, we chose the right time,
We did not want this conversation to flat line.
Scheduling out tweets and Facebook posts,
We were excited to see which channel generated the most!
When up on my listening center, there arose such a clatter,
I ran to my Radian6 dashboard to see what was the matter!
Looking at my listening dashboard I analyzed what it said,
We had a confused customer, oh Frightened Fred. Read More »
What I find absolutely fantastic is that all most anything can be improved by appliying smart gamification tactics. See the video below for example:
So imagine how tickled pink I was when I learned we would be gamifying the Cisco blog experience!
The Cisco Social Media team announced the Cisco Social Rewards program today. You can join now via the right hand column social rewards section of this blog. This program rewards and recognizes blog readers for their viewership, dialogue, and word of mouth promotion of Cisco blogs and recognizes bloggers for their video production, writing skillz (yes I meant to have a z on the end ;), and prolific publishing. Read More »