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Tell Me A Truth About Social Media [VIDEO]

March 7, 2012 at 2:29 pm PST

In case you have missed our tweet with the replay link to our Social Media Week at Cisco (#SMWCisco) which took place on February 14th, you can access the recorded sessions here. We just couldn’t get enough of these wonderful speakers so we dared a few of them to tell us a truth about social media. Watch this 2-minute video to find out what Michael Brito (@britopian) from Edelman, Todd Wilms (@SocialB2P) from SAP and Jeanette Gibson (@jegibson) from Cisco had to say:

Edited by Christy Park (@christyjpark)

HUNGRY FOR MORE TIPS AND BEST PRACTICES? Read More »

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Meet Stephen Speirs: Data Center and Cloud Blogger Expert

March 2, 2012 at 2:39 pm PST

Based in the Glasgow Cisco Scotland office, Stephen is a distinguished blogger from the Data Center and Cloud team in Cisco Services.  Stephen joined Cisco in the year 2000 via the Atlantech Technologies acquisition and was Senior Manager within Product Management in Cisco’s Network Management R&D team, and he focused on IP/MPLS service provider network management. 

During this time, he brought to market the unique Cisco MPLS Diagnostics Expert product, taking it from (literally) a corridor conversation through definition to launch, and on to win multiple industry awards.   He has over 20 years of industry experience in IT, Data Center, and Service Provider Network Management which he shares with the world through his writing. By keeping customers’ new technology adoption challenges at the forefront of his mind and weaving novelty into his blogging best practices, Stephen has gained the popularity of many of his readers and established himself as a role model for many other Cisco bloggers.

Stephen’s Customer-Centric Vision

Blogging is no one-way conversation for Stephen. He has the customer in mind at all times and is always conscious of their careabouts. Prior to writing, he interviews customers and partners to better understand their viewpoints and present a more well-rounded perspective.

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Social Match: Cisco’s Social Media “Dating” Program

February 29, 2012 at 10:58 am PST

At Cisco, we see the long-term benefits of using social media to connect with fans and enhance employees’ work efforts. The Global Social Media Marketing team has been experimenting with a number of different ways to drive social media adoption internally. One example includes rewarding and recognizing SMEs (subject matter experts) who showcase exemplary use of social media (if you’re interested in reading about our most recently awarded SMEs, check out the new “Meet Our SMEs” blog series).

An Innovative Approach to Endorse Social Media Use

On the other hand, we’d also like to have our employees proactively drive this process by having the SMEs offer their social media knowledge for social media managers who might need an SME’s help with a variety of different projects. So how did we go about executing this initiative?

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Get Your Learning Game On: Gamification of Education

February 27, 2012 at 6:10 pm PST

I ran across this great infographic regarding the potential for gamification to have a truly meaningful impact on education. Some key stats that stuck out for me:

  • 1.2 million fail to graduate high school each year
  • 3B hours are spent on playing video and computer games

Gamification of Education

Of course gamification isn’t the end all, be all solution for upping the students investment in their education. I read a great post about 3 Reasons NOT to Gamify Education and the quote that stuck out for me was:

“I don’t think just because you offer an award, like a badge, it will motivate students intrinsically or help them at all. But, tying it into your classroom to make the overall experience fun, meaningful and a challenge can help.”

I think this is a key point that anyone considering gamification of their product/training/event/etc. should consider. Basically slapping on a gamified approach won’t make it successful. Serious thought should be applied to what it is you are most wanting your demographic to think/know/feel/do and when appropriate a gamification tactic can be deployed to motivate your demographic accordingly.

Jesse Schell breaks down how gamification and games can make a significant impact on education. About 14 mins in he talks about one of my favorite example Quest to Learn, which I have blogged about previously, and another example I recently became aware of called Khan Academy.

So what are some examples of good vs. bad gamification for education? Surprisingly I found my good and bad examples, of course this is in my opinion only, from the same company. Read More »

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Meet Our SMEs: Muzhi Yu

February 27, 2012 at 1:07 pm PST

Meet Muzhi: Early Adopter of Social Media in Greater China

A Client Services Manager based in Shanghai, China, Muzhi is one of the earliest proponents of social media in his country. He became a member of the Cisco Greater China Social Ambassador Program (a company-wide initiative with the goal of increasing the breadth and depth of SME engagement with social media) shortly after it was launched in November 2011. Thereafter, Muzhi joined Sina Weibo (China’s most widely used micro-blogging site akin to a hybrid of Twitter and Facebook) and created a personal Sina blog which he uses for discussions and educating others about technology.

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