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The State of Social Business

Todd Shimizu (@shimmage), SVP and Managing Director at Ant’s Eye View, says, “Social media is becoming more part of the rhythm of the business.”

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Gamifying Training of All Types

Gamification to drive engagement for events, K-12 and higher education, wellness, and employee outreach has been discussed on this blog before and this post will focus on demographic/topic specific training.

Pew Internet recently published a report entitled, The Future Of Gamification, in which over 1k experts were interviewed with some university researchers indicating that gamification principals could actually improve creativity, learning, participation and motivation. So no surprise that K-12 and higher education has been an early adopter in trying out gamification tactics on programs. In the last month there has been a lot of buzz about gamification opportunities for training on more niche content areas for specific demographics. Let’s dive into some examples.

Financial Education

According to a recent press release, “Wall Street Survivor‘s online financial education platform offers a series of engaging, rewarding “missions” that guide users through a range of stock market concepts, from portfolio basics to investment strategies. The platform is geared toward millenials who consider themselves novice investors. Today, 30 percent of millenials turn to social media for information on the economy and investing strategies.”

The program incorporates a number of gamification techniques including badges and virtual as well as real world rewards. Learn more about the program via the video below.

Executive Training

Another recent press release explores the idea of gamification for executive training. Read More »

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My renewed love for Collaboration

I lived off my iPad for two days, using it to take pictures, live-tweet, check in to new apps, and even message with my family.

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Awards Don’t Matter – Right?

I used to be the sort of fellow who eschewed design or leadership awards for web sites. I figured the true measure of success is seeing the sites used every day for Customers and Partners answering their questions, assessing the right product fits, communicating with their colleagues on forums.

I still take awards with a grain of salt, but we’ve gotten several mentions lately for Cisco.com, so I thought it would be worth a brief recap for the following reason: These awards not only reflect our team’s hard work here at Cisco, but also your participation. They show:

  • How you’ve helped us achieve excellence (or strive for it, at least) with your regular participation in comments to the site and in our 1:1 usability tests that we do around the globe via WebEx.
  • How our team has worked diligently to continuously improve our web, social and mobile experiences, based on your input.

Here is  a list of some of the accolades we’ve gotten lately, and then I promise I’ll stop bragging for a while:

  • As Bill Skeet just blogged recently, our Online Support experience recently won the “Ten Best Support Sites” award from the Association of Support Professionals (ASP). And, Cisco was awarded the 2012 Technology Services Industry Association (TSIA) STAR Award for “Best Online Support” for the fourth year in a row.
  • Cisco recently won an Award of Distinction for our Brand Identity System, which includes the web site. The scope of this one included Cisco brand guidelines, along with brand assets such as Cisco.com, navigation, photography, icons, templates and more.
  • Cisco.com is a 2012 Webby Honoree:  Official Honoree distinction is awarded to the top 15% of all work entered 10,000 entries received from the US  and more than 60 countries.
  • And, our Cisco London 2012 website has also been selected as an Official Honoree of the 16th Annual Webby Awards in the Corporate Communications category.
  • Cisco won a bronze ADDY in the AAF-Silicon Valley ADDY Competition. This award is for our new Brand Identity System which includes all of the standards for the web, mobile and social venues. The ADDYs are arguably the world’s largest creative competition, with over 60,000 entries each year nationwide.
  • Cisco’s Connected Life Exchange blog was honored at @btobmagazine Social Media Marketing Awards. In the article, the writer says “The whole package is refreshingly non-promotional and often fascinating. Cisco continues to innovate in the suddenly red-hot field of content marketing with an approach to thought leadership that emphasizes actual thinking.”

And, I already mentioned these, but they bear repeating because these focus on coverage and usability:

Our digital teams don’t think about awards that much; but we do think about you and how you use our web sites, mobile and other digital experiences every day. And I like to think that focus has translated into some of the recent accolades.

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Collaborating thanks to my dog

The friend who inspired me to embrace social media does not follow me on Facebook, Twitter or LinkedIn.  She follows me around the house.

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