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Executive Engagement in Corporate Social Media #ragancisco

March 26, 2012 at 1:58 pm PST

More and more companies are starting to integrate innovative social strategies to enhance their efforts of connecting with the outside world. As is the case with all large-scale corporate changes, advancing a company’s social business and ensuring long-term success calls for upper management support.

We sat down with Michael Brito (@britopian) from Edelman, Sheila Jordan (@CiscoSheila) from Cisco, and Jeremiah Owyang (@jowyang) from Altimeter Group to find out what they thought about getting Executives involved with employees’ social pursuits. Hear what they had to say in this short 2-minute video:

How can I learn more about getting Executive support for social media? Read More »

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Cisco’s “Connected Life Exchange” Blog Honored by BtoB for its Storytelling Techniques

March 22, 2012 at 12:04 pm PST

The Connected Life Exchange (CLE) Blog is not just another Cisco blog that talks about the company’s products and services. It’s a collection of stories, including a new documentary series, “The Network Effect,” that illustrates how service provider innovation of the “largest and most reliable machine on the planet”—the telecom network—drives economic development and improves quality of life, especially in developing regions.

A little more than a year old, this blog has one of the best visitor retention rates of all Cisco corporate blogs (as measured by ‘bounce rate,’ and ‘time on site’).  On March 20th, BtoB Magazine recognized the Connected Life Exchange at the Social Media Marketing Awards, remarking:    

“The whole package is refreshingly non-promotional and often fascinating. Cisco continues to innovate in the suddenly red-hot field of content marketing with an approach to thought leadership that emphasizes actual thinking.”

Watch this video highlighting The Network Effect to get a little taste of what this award-winning blog is all about:

So what’s the back story on CLE? Read More »

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Are You Ready to Become a Social Enterprise?

That was the theme of the Salesforce Cloudverse event last week in San Francisco. There were over 20,000 in attendance and Salesforce did an amazing job integrating customers throughout their event including Cisco. I was asked to participate in a pre-keynote interview on stage with Peter Coffee where he asked some questions around our use of Radian6.

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Social Marketing Strategies from Nonprofit Charity: Water

March 21, 2012 at 9:00 pm PST

March 22nd is World Water Day, and water focused nonprofits around the world will bring to your attention that nearly one billion people on our planet still live without access to life’s most basic need: clean, safe drinking water.

These organizations need to capture your attention, access your network, and earn your dollars. Cisco supports many nonprofits with the shared mission of clean water (learn more here), but one specific organization caught my eye today, charity: water. Read More »

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Future Fashion: Wearable Computing Comes of Age

March 20, 2012 at 1:39 pm PST

I want a tricorder, and I want it now! Well maybe not a tricorder specifically but I certainly want my technology to take the natural next step and become more and more wearable with products such as iPod watches, heads up display (HUD) glasses, and smart fabric available. This doesn’t seem so far fetched given the recent buzz that Google will be launching smart glasses that are Android-based. These glasses will include a small screen that sits a few inches from someone’s eye. The glasses will also have a 3G or 4G data connection and a number of sensors including motion and GPS. The smart glasses would be navigated via tilting and nodding which would make those folks talking on Bluetooth devices you can’t see look darn normal in comparison. So from Google Goggles to Google Glasses, looks like wearable computing is becoming an imminent reality.

Smart glasses are only the beginning though. Read More »

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