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Meet Greg Smith: Mastermind Behind 2 Award-Winning Social Programs

On an everyday basis, Greg has demonstrated exemplary blogging skills, but his contributions to award-winning projects that innovatively used social media to connect with fans are not to be overlooked.

A 12-year veteran at Cisco, Greg Smith is a Marketing Manager for Cisco’s Service Provider (SP) Routing & Switching platform. He mainly focuses on the SP Carrier Grade IPv6 solutions (CGv6) and worldwide marketing of Cisco’s Edge solution portfolio, which includes products such as the ASR family of routers.

Greg’s Unique Blogging Talent

Being his team’s lead for global communication efforts, this SME is involved with much of the blog-writing and editing on the SP360 Blog (check out Greg’s Cisco blogger profile). Many of these blog posts have been featured as Cisco’s top 5 blog posts (based on number of number of hits) due to Greg’s attractive writing style which easily captures readers’ attention. Particularly notable is his gift for writing intriguing headlines and connecting technological topics to life analogies as is exemplified with his blog article relating Internet gaming to 100 GB technology and this one showcasing his video on how the network is relevant to NOOAs mission to protect the environment. 

As successful as Greg has been with his blogging practice, the highlight of his social achievements have been comprised of his contributions to two exceptional projects—Cisco myPlanNet Game and the ASR 9000 “Robot Arm” demo—for  which he acted as the concept designer and promoter. What’s more, both projects were selected as winners of the B2B Marketing Awards in two subsequent years!

The Fun, Educational, and Relevant myPlanNet Simulation Game Read More »

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Using Social Media to Tell Customer Stories and Connect with Fans

Social media is a perfect vehicle through which you can not only share customer stories but also connect with fans. While doing so, it is critical that you make sure the communication is always a two-way street. Relaying your fans’ messages through social channels will help build stronger, interpersonal relationships while giving you the opportunity to become a better listener as well.

Michael Brito (@britopian) from Edelman Digital, Gina Fung Ballenger (@FunGina) from Wells Fargo and Maria Poveromo (@mariapoveromo) from Adobe Systems had some best practices and lessons learned to share in regards to this topic. Here’s a brief 2-minute video in which these experienced social practitioners tell us their thoughts: Read More »

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Meet Omar Sultan: Data Center Blogger and Twitter Expert

With over 180 blog posts under his belt, Omar shares secrets to his Twitter and blogging successes as well as his main motives for utilizing these platforms for his work.  

Having been at Cisco for nearly 13 years, Omar has spent his most recent working years as a Data Center (DC) Senior Marketing Manager, focusing on Networking DC Architectures and Emerging Technologies. As a long-time user of popular social channels blogs and Twitter, we interviewed Omar to learn some of his social best practices and tips.

How and why do you use Twitter for your work?

“I use Twitter for a couple of reasons. It’s a really great way to gather real-time information, and I like to keep an updated pulse on what’s going on in the industry, what topics are at top of mind for customers. Also, our team leverages Twitter to update our fans with relevant information about new product launches, campaigns, events and more and then see whether or not our corporate messages are getting traction. If our message is misunderstood, we step in very quickly and take corrective action to shape it in a way that’s effectively communicated to our audience.

I use my personal Twitter handle to post my personal perspective on matters and any interesting content that I find from time to time. I also help contribute to the DC Twitter account to not only amplify the team’s messages but also be a source of useful information that’s all-things DC-related. It’s important for us to act as a general resource of high-quality DC information and not simply as a conduit of Cisco messaging.”

Tell us about your blogging practice. Read More »

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Support Site Wins Awards

The Cisco.com Support site received some good news in the past week.

On May 7, Cisco was honored – for the ninth time – by the prestigious “Ten Best Support Sites” award from the Association of Support Professionals (ASP).

On May 9, Cisco was awarded the 2012 Technology Services Industry Association (TSIA) STAR Award for “Best Online Support” for the fourth year in a row.

An industry-leading support website is the perfect complement for Cisco’s world class products. These distinctions validate the value inherent in Cisco.com support for our customers and partners.

We’re proud that the Cisco Support Website continues to distinguish us in the industry, and remains the resource that 3 million unique monthly visitors rely on to resolve technical issues without engaging an engineer.

But we’re not satisfied.

More improvements are underway to simplify and personalize our online support experience. Starting this weekend, the support site is introducing new capabilities on the support home page for customer and partners to accelerate repetitive tasks such as downloading software, viewing the status of support cases and visiting product support pages.

Check out the updated Support Home Page today and let us know what you think!

Ragan Conference: It’s not just about the technology anymore

On May 8-9, I attended Ragan Communications’ 2012 Advanced Social Media Strategies for PR, Marketing, and Corporate Communications summit, hosted at Cisco. Unfortunately, there’s not enough space in a blog post for me to write about all 28 speakers. Instead, I’ll focus on some recurring themes, trends, and ideas that stood out to me.

The world is changing at an uncomfortable pace

Carlos Dominguez from Cisco said it simply: the next generation is reinventing the rules. Globally, more people own a cell phone than a tooth brush. This made me think—many companies are having trouble understanding and adapting to an environment with Millennials (born 1982-2000, like me!).  Are we prepared for the change that the “always on” generation (born after 2000) will bring? As children, they’re already having a huge impact. Carlos showed a video of a child that thought a magazine was broken because it didn’t respond to touch. It’s not surprising that the iPad is now the most popular toy for children.

Later in the day, Kim Celestre from Forrester Research and Jeremy Bromwell from Definition 6 spoke separately about a change from “media” to “social.” Technology is not always the star of the show anymore. It is simply a vehicle for interactions and communications. The focus has shifted from having technology to what that technology enables you to do.

Brian Solis from Altimeter Group continued the discussion with a presentation about Social Media Optimization (SMO) as the “new” Search Engine Optimization (SEO). He said that it is no longer his job to talk to you, but to talk through you, since in this new social environment, the audience has an audience of audiences that are all connected.

Content FTW (For the Win) Read More »

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