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Bridging the Gap Between Social Media and Hashtags With a New Social Chat Program #CiscoChat

#CiscoChat

 

 

 

Social chats are not new. What we’re doing differently is creating a regularly scheduled program that is platform-agnostic, and leverages a single hashtag to enable discussions over Twitter, Google+ Hangouts on Air, podcasts and more. Our new #CiscoChat program not only unites customers, partners and influencers together to discuss technology and business trend topics in real time, but it enables our audience to continue the conversation with Cisco and the social media community, even after a social chat event ends.

What You Can Expect:
#CiscoChat events will take place live on Twitter and Google+ Hangout On Air, and will feature Cisco spokespeople, thought leaders, technical experts, analysts, partners, Cisco Champions and customers from around the world. Topics will range from collaboration disruption to women in STEM to security implications for the Internet of Everything and more.

How To Participate:

  • Follow the discussion, contribute questions, and submit comments by using the #CiscoChat hashtag in your social media posts.
  • Check the full calendar for upcoming #CiscoChat events at cisco.com/go/ciscochat.
  • Email ciscochat@cisco.com to let us know how we can improve the experience for you and recommend topics for future #CiscoChat events.

We look forward to chatting with you!

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3 Tips for Driving Better Engagement with Your Facebook Audience

In recent years, organic reach on Facebook has seen a strong decline. Reach is defined as the number of people who have seen your post. On your personal Facebook, you aren’t going to see this number, but for anyone running a Facebook page – this is an important number.

The challenge for social media marketing started a few years ago when Facebook began suppressing the reach of posts from Pages. Organic reach started to decline as early as 3 years ago. In 2012 = between 15-20% of people who had “liked” your Page saw organic posts. In 2013 that number dropped to ~10% and by 2014 it dropped to 1-3%.

This left many social media marketing teams with no choice but to “pay to play”. Facebook started to offer a “Boost Post” option at the same time it started to suppress organic reach. Boosting a post raises the percentage of people who have liked your page who get to see your post in their News Feed.

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Cisco Global Cloud Index: Innovation and Integrated Experience Are Keys to Driving a Successful Campaign

For the past four years, Cisco has been at the forefront of forecasting trends in global and regional data center traffic, data center virtualization, cloud computing and more. And in those years, a quick press release, perhaps a timed blog post and a bit of industry buzz have herald the arrival of a new Global Cloud Index (GCI) study. But, with the fast-paced accessibility of social media and news being just a quick “like,” “share,” or “tweet” away, our social media team knew the changing landscape called for an evolution in how the fourth annual GCI study would need to be promoted and shared.

Often one of our most anticipated releases, the Cisco Global Cloud Index (GCI): Forecast and Methodology, 2013 – 2018 (GCI) is an informative – but fairly lengthy – document. Not wanting this to become an obstacle in sharing the study’s key findings, we set out to promote the study findings in an entirely new way, harnessing the power, flexibility in trying new approaches, and extended reach of social media.

Cisco’s social media team knew it would take an innovative campaign to (1) promote the numbers-heavy study findings, (2) showcase the data relevance, and (3) maximize awareness potential as well as thought leadership for the GCI release. Considering the targeted audience – bloggers, analysts, media, government regulators and service providers – the team created sixteen distinctive and “shareable” digital assets. In coming up with the social media strategy, the team considered the following: Read More »

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Community Manager: Digital Maven

The expectations on the modern marketer are ever-increasing. 

The list of skills required includes the classics:

  • market research
  • creative writing
  • attractive branding
  • engaging event management
  • seamless customer support

Add these relatively newer skills:

  • crisp digital photography
  • smooth video
  • webpage coding
  • real-time social media listening
  • business analytics
Community Manager Appreciation Day

Cisco Community Managers sharing selfies on Community Manager Appreciation Day. #CMADselfie

The community managers behind the brands you continue to support are able to do all of the above.  Otherwise, you wouldn’t be happy with the brand.  Branding is all about making you happy.

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A Glimpse Into the Future of Mobility

Before you read this, stop and glance around. If you are at home, at work, or in a public place, I bet you see people on their phone, texting, tweeting, or talking. More and more, the smart phone is changing everything about our daily lives. We are streaming music, watching TV, and downloading apps to get the fastest workout or the fastest route home. This massive growth in mobile use is rippling across every industry. Businesses are increasing wireless speeds to meet employee demand, and thinking more about security with the BYOD trend. They are also finding new ways to meet customer needs, especially in retail, thanks to the availability of real-time data from Wi-Fi routers and mobile devices. So where is the future of mobility headed? The Network is taking a look this month, with Focus Magazine. Check out our issue on mobility and learn about the trends that will impact your life.

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Focus: Momentum in Mobility