March 6, 2013

DIGITAL AND SOCIAL

Optimize Social Profiles for Better Search Engine Results

4 min read

Social Media Optimization (SMO) is the practice of building and maintaining social network profiles and activity in ways that are most likely to have a positive effect on one’s search engine rankings, increase brand awareness, drive traffic to web sites, and generate sales and leads. SMO starts with optimized profiles. Public social network profiles tend […]

March 5, 2013

DIGITAL AND SOCIAL

Cisco Navy SSEM Participates in Embark to USS Spruance, DDG-111

7 min read

A career at Cisco provides us many amazing opportunities and experiences. As the SSEM for our Federal Navy Operation, I work alongside a world class team that serves our United States Navy, Marine Corps, and other DoD entities in the Pacific Rim (Hawaii, Japan, and Korea). On December 18, 2012 I had the privilege to […]

March 5, 2013

DIGITAL AND SOCIAL

Cisco Support Community Wins Stevie Award for Innovation in Customer Service

1 min read

The Stevie Awards for Sales & Customer Service are part of an international competition designed to recognize excellence in disciplines that are crucial for business success. Organizations of all sizes from all over the world altogether entered over 1,100 entries for this year’s competition. Recently, winners of the 7th Annual Stevie Awards were unveiled at […]

February 28, 2013

DIGITAL AND SOCIAL

How to build the future you

Most of us did not grow up sharing our private feelings with the world.  Today we are faced with the challenge of needing to build our brand.  This test can help you understand how socially connected you already are. Be as web savvy as a librarian When was the last time you visited a library? […]

February 27, 2013

DIGITAL AND SOCIAL

Three Social Media Writing Tips. You Know You Want ‘Em!

1. Define Your Voice Writing for social media is its own discipline and different from traditional writing: it is more like writing a story, a story that you want people to share with their friends and so on and so on. Defining your voice is the combination of knowing what you want to say and […]

February 26, 2013

DIGITAL AND SOCIAL

The Social Media Play on Search Engines

This post is included  as part of a series related to social media training efforts underway at Cisco.  I sat down with Mark Traphagen  and Phil Buckley of Virante to ask a few specific questions around social media and how social media interacts with search engine  marketing and optimization.  This is the first of two parts for this […]

February 25, 2013

DIGITAL AND SOCIAL

Bring a Teacher to Twitter

Have you been doing your Twitter homework? Educators are using social media to share their lesson plans and get new ideas.  If your favorite teacher is not already doing this, help them set up their Twitter account: description, photos; first tweet.

February 22, 2013

DIGITAL AND SOCIAL

Announcing This Year’s BtoB Social Media Marketing Awards Winners!

Every year, BtoB’s Social Media Marketing Awards are rewarded to companies that exhibit excellence with an innovative social media marketing campaign or initiative for a number of different award categories including Best Use of Twitter, Best Use of Facebook, Best Use of Mobile and more. A few days ago, BtoB revealed the lucky winners and […]

February 20, 2013

DIGITAL AND SOCIAL

Capturing B2B Audiences on Valentine’s Day Using #RealTimeMarketing

On February 14th, it’s hard to keep your mind focused on work. If you’re like me, you were wondering if the flowers, candy, and teddy bear you ordered would get delivered to your wife on time, or if the butcher would have any steaks left by the time you made it to the market after […]