July 15, 2013

DIGITAL AND SOCIAL

Practical Social Media Advice for Newbies

2 min read

You already have subject matter expertise.  It is time to share that knowledge with others through social media.  There are many social networks, many rules, many experts and a lot of information to digest.  Beyond the basics of each platform, here is some practical advice to get started: Be careful with posts Take heed to […]

July 10, 2013

DIGITAL AND SOCIAL

Social Media’s Impact on On- and Offline Events

2 min read

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager […]

Be smart about your smartphone during summer travel

2 min read

Info in the ‘cloud’ can help when stranded …or planning ahead   Many of us dream about getting away from it all while on vacation. But those days may be long gone as more of us pack our smartphone when we hit the road. Add a tablet or two to your carry on and you’d rather […]

Cisco Social Media Playbook: Turn Up the Heat And Get S.O.C.I.A.L.

1 min read

When I’m learning a new subject, amongst many things I often find myself following 5 steps: Developing familiarity with the topic and its main concepts on a high level Breaking down the topic into smaller chunks that are easier to understand Finding supporting points and connections that help bring the whole story together Creating acronyms, […]

A Sweet Way to Bring in Customers

1 min read

The phrase of the week “Beat the Heat.” Boy is it hot in the Bay Area where Cisco’s headquarters are located. So what are many people doing to cool down? Heading to their local ice cream shop of course. Now you’re probably wondering what this has to do with social but check this out. One […]

July 1, 2013

DIGITAL AND SOCIAL

The Use and Impact of Social Media: A Blog Post

2 min read

In recent years, social media has become the staple of communication. I remember when I was only about 11 years old and I first discovered the wonder of Myspace. This tool (the first of its kind) led the way to Twitter, Facebook, LinkedIn, Pinterest, etc. Social media opened up a whole new world of opportunity […]

June 27, 2013

DIGITAL AND SOCIAL

Cisco Live Social Media Hub: The Pulse of #CLUS

2 min read

Did you post a selfie that was photobombed by John Chambers? What about tweeting more than 170 times a day to be the top of the leaderboard? Cisco Live – referred to as “summer camp for grown-up geeks” –  was a hotbed for social media activity. In fact, after day three, on Twitter alone, references […]

June 27, 2013

DIGITAL AND SOCIAL

Professional Social Media: From the Eyes of a College Kid

4 min read

Social Media has been an integral part of my life ever since my Mom allowed me to create a Facebook page my freshman year of high school. Sites like Facebook, Twitter, LinkedIn, and even Webex Social, have completely changed the way I interact with others. As I make the transition from a collegiate environment to […]

Cisco.com is a Top Global Enterprise Site

1 min read

Cisco.com has been featured by industry research firm ByteLevel Research as “Best Global Enterprise Technology Website” in their latest ‘Global By Design” installment focusing on globalization web practices in tech B2B. ByteLevel Research is the author of the annual Globalization Digital Scorecard, where Cisco.com was ranked #4 worldwide in 2013 among such peers as Adobe, GE, […]