In the social media world, Facebook and Twitter get a lot of time and attention. Both platforms have huge user bases and appeal to both businesses and consumers. However, LinkedIn is the go-to professional network for over 347 million members in over 200 countries worldwide.
When I originally started using LinkedIn it was generally more of a consumption model – meaning people looked at content but didn’t necessarily engage with that content. I know my personal habits were to post some things, update my profile as needed, and “just browse” what was going on with my connections. Over the past couple of years, LinkedIn has made significant changes to their user interface (UI) to encourage more content posting and engagement within the platform.
Here are three top tips to leverage LinkedIn’s feature to help expand your network.
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Tags: linkedin, social media
“Be Fearless.” While that phrase is capable of representing so much to so many, for women in the workplace – especially in the technology industry – it can be a difficult attitude to adopt. But judging by the overwhelmingly fearless attitudes expressed by so many women during our second @Cisco_WOI “Be Fearless” #CiscoChat, women are growing quite comfortable in continuing their fearless momentum in the workplace.
During the first “Be Fearless” #CiscoChat, more than 100 women shared their thoughts, experiences and feedback on how they’ve embraced living their lives, and pursuing personal and professional dreams by overcoming personal fears. This past Thursday, myself, Cindy Cooley, Chris Herl and Catalina Kowal engaged another group of dynamic women, continuing the conversation around not just being fearless, but maintaining that same spirit and outlying the next steps in the process. The follow-up conversation couldn’t have been timelier, taking place after Cisco’s Women of Impact Conference earlier this month.
So how are women staying inspired and fearless? What messages resonated the most from our Women of Influence conference? We’ve shared a few highlights from our #CiscoChat. We even had participants start the conversation early!
- What was your most memorable highlight from the #BeFearless Women of Influence conference?
The leaders of the Women of Influence Conference touched many Read More »
Tags: #BeFearless, Business Trends, ciscochat, Social Chat, social media, WOI2015, Women of Impact Conference 2015
Last month, more than 100 dynamic women engaged in one of the most inspirational and personal interactive dialogues we’ve seen on what empowers women to “Be Fearless” in the workplace. Led by Women of Impact, Cisco’s inaugural #CiscoChat connected women who shared their thoughts on taking risks and overcoming fear in pursuit of their professional dreams.
As I recapped this inaugural #CiscoChat, I touched on childhood “monsters under the bed” fears giving way to ones that keep women from being brave and bold in the workplace. Even once we learned there were no monsters waiting for us, unconsciously, something – perhaps a movie or teasing from a sibling – rekindled that fear. And the process for conquering it began all over again. So is it difficult to believe that sometimes, nagging fears can creep back into our thoughts and dissuade us from living lives of professional and personal pursuits?
Now that we know what empowers so many to feel fearless, it’s time to Read More »
Tags: #BeFearless, Business Trends, ciscochat, Social Chat, social media, WOI2015, women of impact 2015
The Cisco social media marketing team was on the ground in Austin for the SXSW Interactive Conference and the second ever #CiscoChat. The team engaged with participants onsite and over social media, teeing up an announcement around our new collaboration service–Cisco Spark–by asking participants how they collaborate with coworkers on the go.
We also had several influencers join us onsite, including former Mashable co-editor and CAPTIOLOGY author Ben Parr. Always keeping a finger on the pulse of new platforms and trends, Ben answered questions with us live and streamed the event on Meerkat to nearly 100 attendees.
Throughout the day, we saw hundreds of mentions of #CiscoChat, which went trending on Twitter in Austin!
The Cisco social team with Ben Parr, author of CAPTIVOLOGY
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Tags: Cisco Spark, ciscochat, events, Project Squared, social media, sxsw, sxswi
Are you considering using video in your digital marketing strategy? Here are a few statistics on the topic:
- Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
- More than 1 billion unique users visit YouTube each month. (YouTube)
- 92% of mobile video viewers share videos with others. (Invodo)
- Video promotion is 6 times more effective than print and online ads. (Atlas)
- More than 100 hours of video are uploaded to YouTube each minute. (The Telegraph)
But most importantly:
As a digital marketer, it is crucial to plan for video in your marketing efforts. Moreover, you must understand which social media platform is correct for your target audience and what type of social video you need to create. Read More »
Tags: #CiscoACI, authentic social media, facebook, Instagram, twitter, video, vine, youtube