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Social Media’s Impact on On- and Offline Events

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager Twitter for a Day) to countless other examples in sports, entertainment, B2B, and B2C, creativity is a key factor in the success of our efforts.

Let's Chat! #Ciscosmt Series

Let’s Chat! #Ciscosmt Series

Social media is especially intriguing when it comes to the way it can be used for on- and offline events. (E.g., webcasts, virtual environments, onsite conferences and meetings, Twitter chats, etc.) Based on the nature of these types of activities, social media is a strong communication channel to pilot new ideas, convert more traditional approaches to 2-way engagements, and create real-time impact.

Specifically social media can be used to:

  • Drive registration traffic
  • Create a much more engaging environment
  • Tie on- and offline participants together
  • Generate more information sharing, innovations, and crowdsourcing
  • Provide more direct access to speakers, executives, peers, and others
  • Offer ongoing engagement opportunities long after an “event” has taken place
  • Troubleshoot and resolve issues quickly

Read More »

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Be smart about your smartphone during summer travel

Info in the ‘cloud’ can help when stranded …or planning ahead  

Many of us dream about getting away from it all while on vacation. But those days may be long gone as more of us pack our smartphone when we hit the road. Add a tablet or two to your carry on and you’d rather lose your underwear than this bag.

So despite any desire to unplug, stay connected for all the cool travel apps that may make the difference between seeing George Clooney’s villa on Lake Como from a travel brochure or in person by finding it say on Trip Advisor’s mobile app.

george clooney - close
Actor George Clooney’s Villa on Lake Como

Smartphone apps are great for having information (literally) at your fingertips. Apps like Kayak and Hotel Tonight often have hotel rates cheaper than you’d find on web sites – certainly on a hotel’s web site — and this you have to love:  They display the rates for international hotels in U.S dollars.


Best Western Venice
Best Western Venice on KayakBest Western Venice on Kayak

Of course you need to be on the Internet to access many apps, but some like Trip Advisor’s offline city guides you can download while on Wi-Fi and use later when you’re not online.

One of the best things to come along for the international traveler is an app called Viber that uses VoIP technology so you escape high roaming charges. You get FREE text messaging and phone calls …but anyone you communicate with must also have Viber.

When you are connected to the Internet, travel apps work so well because they reside in the cloud where content is updated dynamically in real time, giving you access to the latest information. My Facebook friend and Cisco colleague Guido Jouret used this to his advantage when his long flight to SFO was diverted recently after a European vacation.

Once on the ground, try some of these:

Peek isn’t an app yet but a very new web-based travel guide with great ideas for activities in various cities, and even includes live chat with a travel expert.

AroundMe tells you all the points of interest located near you. It detects your current location, and lets you select from categories like bars, cafés, hospitals, and hotels to find what you like.

Mtrip guide/trip planner generates auto itineraries of places to go according to types of places you enjoy.

Orient gives you a compass view of certain locations nearby. If you’re doing a walking tour of a city, Orient shows you the directions and distance to of your destinations.

World Lens is for both iphones and android phones and lets you point your smartphone’s video camera at a word on a sign and watch as it’s translated from one language to another.

Expensify keeps track of your purchases and transactions by syncing with your credit cards and bank accounts. It also acts as a receipt scanner by using your phone’s camera. After your trip, you’re sent a PDF report of all your spending.

For news on my friend Guido’s trip home from Europe, I turned to my smartphone’s Facebook app …and there he was, almost home.

Please send me your comments and how you use the Internet during your summer travels so I can use them on my next vacation.

Mary

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Cisco Social Media Playbook: Turn Up the Heat And Get S.O.C.I.A.L.

July 8, 2013 at 9:25 am PST

When I’m learning a new subject, amongst many things I often find myself following 5 steps:

  1. Developing familiarity with the topic and its main concepts on a high level
  2. Breaking down the topic into smaller chunks that are easier to understand
  3. Finding supporting points and connections that help bring the whole story together
  4. Creating acronyms, words, sentences and other mnemonics along those lines that make it easy to remember the specifics
  5. Reinforcing my newly acquired knowledge via repetition, visual illustration and/or practical application

This is the same spirit in which we created our new Cisco Social Media Playbook. Our goal was to bring you a collection of easy-to-remember practices, tips and factoids in a lighthearted manner. If you want to learn what it means to be S.O.C.I.A.L., understand the listening ABCs and Read More »

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A Sweet Way to Bring in Customers

The phrase of the week “Beat the Heat.” Boy is it hot in the Bay Area where Cisco’s headquarters are located. So what are many people doing to cool down? Heading to their local ice cream shop of course. Now you’re probably wondering what this has to do with social but check this out. One thing in particular caught my eye at our local ice cream shop, they are getting into the social media game. Take a look.

Creating Buzz with Social

Creating Buzz with Social

A great example of how social media is used to help improve business. Not only are they showing people they have social media pages but also asking them to take pictures and showing them where to post. While many of the larger chains have twitter handles and facebook pages, this is definitely a must for small businesses as well. This particular ice cream shop is called Sweet Rendezvous and while they offer the normal cookies n’ cream, my kids favorite, and rainbow sherbert, they also offer flavors like saffron and cinnamon chocolate. If you check out all the reviews on Yelp, I’d say they have the right idea and business on these hot days isn’t too bad at all. So whether it’s for bringing in customers or even recruiting employees, creating a social media platform is a must for any business these days.

 

 

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The Use and Impact of Social Media: A Blog Post

cisco

In recent years, social media has become the staple of communication. I remember when I was only about 11 years old and I first discovered the wonder of Myspace. This tool (the first of its kind) led the way to Twitter, Facebook, LinkedIn, Pinterest, etc. Social media opened up a whole new world of opportunity and how people communicate with each other and even businesses. However, the power of social media comes with a price if you do not know how to use it. That is why, when it comes to social media, a person must realize who their audience is and what they would like to portray. There are a few key points when deciding to use social media as a platform of communication:

  • Start with listening to your audience and observing their activity prior to engagement.
  • Create a strategic Social Media plan.
  •  It is also important to set goals that you want to achieve overall and pay attention to how social media plays into these goals that you have.
  • Set goals that map your overall objectives (personal/professional use).

When you’re using social media for personal use, you may have a different audience and a different reason for your posts than if you were using social media for professional use, where your views are projected onto the organization as a whole. In a professional setting, social media can be used as a tool for an organization to communicate with their customers. Customers may use this tool to express to the organization how much their products/services do for them, or possibly what they don’t do for them. There are also people who use social media purely to induce negativity, and they will be around no matter the platform. They are called “trolls” and it is best to avoid them and to pay them no attention.

Whether you choose to use your platform for business or personal use, it is always necessary to remember these tips:

  • Remember that whatever you post is most likely accessible to others as well.
  • What you post can end up on search engines and on other people’s news and activity feeds.

These have been the most important lessons that I have learned in my experience and utilization of social media. Listen, create a plan, set goals and be aware of your audience and the content that you are posting. These days where there seems to be a “no limits” attitude with sharing information, which has in turn caused people or businesses a lot of trouble. What important lessons have you learned about social media? Are there any mistakes that you’ve made on a social media platform that caused you problems? What advice would you like to give others on their usage of social media? I would love to hear your thoughts.

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