In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador program (that’s what we call our employee engagement program at Cisco).
At the end of the session, I offered 3 key takeaways for companies interested in starting or improving their employee engagement programs (these are all Twitter-friendly nuggets): Read More »
Let’s Chat! #Ciscosmt August Twitter Chat: Engaging Employees in Social Media Recap
Here are some key takeaways from the chat and below is a compiled transcript. I’m interested to hear your insights. Do you agree with these guests’ point of views? How does your organization engage with its employees? Are there other approaches perhaps not covered in today’s chat? Let’s keep the conversation going by sharing additional perspectives.
Make sharing content through social media channels as easy as possible for employees.
Create guidelines and policies and provide training to employees, creating a comfortable and safe environment to join the social conversation.
Define different types of opportunities and content-sharing that suits employees’ communication preferences and style.
Leverage executive sponsors to enable employees to participate in the social stream.
Design incentives such as gaming badges, recognitions, and other opportunities to motivate employees to participate more in social media.
September Twitter Chat
And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, September 26th from 9-10 a.m. PT. Stay tuned for more details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!
Although I have only been working in Cisco Social Media for several months, I have discovered much about its impact and the strategies for leveraging it at both the corporate and personal level.
With the growing popularity of video services such as YouTube, Vine, and Instagram, it was only a matter of time before video content became a standard for all social media channels. Users want content delivered to them in the easiest, most effective manner that maximizes their time and capitalizes upon their interests. A video is often a great way to do this, but how it should be implemented is pivotal to it being successful in garnering attention.
Fortunately there are numerous mediums available today that allow for delivering video content specific to your needs, and the needs of your audience. But before choosing which of these to use, the user must consider the attention span of their audience, who their audience is, and what the learning goals are (if any). Vine, Instagram, and YouTube, are three different video hosting sites that integrate with all forms of social media, and all have different uses, advantages, and disadvantages.
On the heels of the Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM panel discussion a couple of weeks ago, I wanted to share my recent experience with Cisco LIVE. I remember the late 90s when I started working in the tech sector. Customer events and conferences were primarily in-person and we were just beginning to explore ways of extending content virtually. Fast forward 15 years and things have really changed. Even if you can’t attend an event, chances are you can still experience some, if not much of the content virtually and feel part of the event. A good example of this is, this year’s Cisco LIVE US in Orlando, FL. 20,000 people attended in-person and 250,000 people participated virtually.
As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available. As teams build community engagement, they learn and share insights with colleagues, partners and customers.
On August 20, 2013, Cisco will host a live chat on Twitter (#CiscoSMT) focused around engaging teams in social media. During this chat, we will discuss the following topic areas:
• Steps to develop a culture of sharing for employees
• Content types that resonate for teams to engage in social sharing
• Biggest challenges that employees face in social participation for the brand
• Recognizing and rewarding teams for participation
• Gamification aspects of sharing strategy
Do you have additional questions for this chat you would like to discuss? We’d love to hear from you! Submit them in advance to @CiscoSocial or add your questions in the comments box below.