Through the work Joyce has done to get the Cisco Healthcare group on board the social bandwagon, she has demonstrated every skill a SME Champion should possess. She is innovative, experimental, strategic and risk-taking.

For today’s “Meet Our SME” blog post, I thought I’d do something a little different and hear about the great work that our featured SME has done from Elizabeth Sherman, a Communications Program Manager and one of Joyce’s colleagues on the U.S. Enterprise and Commercial Field Marketing team.

Tell us about Joyce’s role at Cisco.

“As a Marketing Consultant supporting the healthcare vertical within US Enterprise and Commercial Field Marketing, Joyce manages Production and Operations in support of Mike Haymaker, Healthcare Marketing leader for the Americas.”

What’s the story behind why and how Joyce began building Cisco Healthcare’s social presence? Read More »

Tags: Cisco Healthcare, Meet Our SMEs blog series, subject matter expert, Twitter best practices

Carlos is a modest SME who does not take nearly as much credit for the significant business impact that his social achievements have for his team.

Carlos is very knowledgeable about various social media sites, but where he really shines is on the internal corporate social platform known as Cisco’s Integrated Workforce Experience (IWE). Carlos joined Cisco in Argentina in 2008 as a Translation Validator meaning that he ensures documents being translated into Spanish align with the “Cisco voice” and company branding guidelines. However, he has also been recognized for the excellent work that he does on the IWE by allowing employees to easily interact with one another and share content in a non-conventional, effective manner.

Carlos Single-Handedly Supports the Sales Team’s IWE Needs

In 2009, an IWE initiative dedicated to evangelizing its usage throughout the company was born. While most people struggled to adapt to this new internal platform, Carlos was one of the few who were able to skillfully maneuver the dark waters of this site by using his creativity and vast knowledge of computer languages and coding. Since then, he has supported the Sales team with their diverse IWE needs. Carlos has not only redesigned and built countless selling communities within the Global Platform for Sales IWE Community but also taught many on how to become more adept at using the various tools that the site has to offer.

Carlos is very passionate about using the IWE platform as it is and making the best of the platform’s rather limited functionalities rather than forcing actions upon it that it doesn’t support. Here’s an example of one of his creations, the “Cisco Barbarians Wall of Fame” IWE page:

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Tags: Cisco Quad, internal community best practices, iwe, meet our SMEs, subject matter expert

The main obstacle I teach people to overcome when they take a new step in collaboration is their fear of transparency.

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Tags: case studies, collaboration, parenting, social media

With over 450 blog posts under his belt, Eric established himself as a thought leader in France for Data Center by using an innovative and customer-focused blogging strategy to draw people’s attention.  

“Eric is quite a charismatic guy who’s always willing to help others. He’s a real evangelist of social media for France and even the entire EMEA (Europe, Middle East and Africa) region now.”

Many who are familiar with Eric’s Data Center (DC) Blog would agree with the above quote as said by Brian McPartlin, Digital Marketing Manager for Cisco France. This blog, on which he writes 3 to 4 times per week, has become the most visible amongst all blogs in EMEA and has driven increased traffic to various other Cisco France Blogs. In January 2012, the DC Blog reached the 100,000 visits mark since its inception in August 2010. Due to Eric’s continuous effort and the enormous body of content he published over the past couple years, the Cisco France DC Blog is now the best referenced blog for DC in France on all major search engines.

Eric, who heads France’s Business Development sector as the country’s DC Alliance Manager, has become a recognized voice for DC in EMEA through his blog-writing on this platform, and the visibility he gives Cisco as a result is priceless.

What particularly stands out about Eric’s posts on this blog? Read More »

Tags: blogging best practice, cisco france, data center blog, Meet Our SMEs blog series, SMEs, subject matter experts

“Am I being replaced by 12 year-olds?”  The fast-paced world of social media is a constant reminder that marketers need to learn new skills throughout their careers.  Still, I even surprised myself with my defensive reaction to seeing two girls half my height in the office.  I mention height because I am more than twice their age. To my relief, they were visitors from a college-track summer program.  They had come to Cisco to learn more about careers in STEM – Science, Technology, Engineering and Math.  One of the young ladies couldn’t stop talking about how much she enjoyed meeting new friends in Oklahoma via TelePresence.

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Tags: internet generation, social media, success stories