We love video on Cisco.com, and our customers do too.
In analyzing site metrics, we have found that visitors who watch videos stay longer on the site, are more likely to return, and connect to meaningful successful measures such as connecting to partners or downloading white papers at double the average.
Yesterday, we updated the look of our video player slightly to make the buttons larger, softer, and more obvious.
Before update:After update:
That one-day crash course I’m teaching on B2B Web design had an unexpected highlight with participants: We did an interactive session on “design comics,” which are a quick way of plotting out web experiences and including a human touch. And then we showed how to put together PowerPoint comics based on the session, like the one below:This was a big hit, so I thought I would share the technique with our Cisco.com audience. Read More »
There was an excellent article out this week in BusinessWeek on “The [Virtual] Global Office” that touched on many subjects discussed by the various writers on this blog. The article reinforces how a virtual workspace creates an environment for workers to engage with their global peer network using personalization, immersion and collaboration. This is powerful and something business is keen to explore. For example, the Cisco Sales Associate Program (CSAP) at Cisco is using Second Life as a meeting place for their globally dispersed team. The CSAP folks get together in this virtual environment regularly to ensure synergy with their program and to talk about the latest in technology such as WAAS and virtualization. The team is also leveraging the virtual environment for team building activities like global team photo days. This leads to a sense of belonging to something greater than ones self, to a sense of being part of something.Isolation is a killer for the remote worker. It is common for the remote worker to feel out of sync with the office worker. The sense of being left out of desicions because one is not part of the ‘water cooler’ conversations at the office is palpable for the remote worker. Virtual environments allow for the potentially disenfranchised worker to reengage and realize their contribution potential. There are many folks exploring this subject and I would like to quote directly from Peter Quirk’s excellent post about how virtual worlds address this:1) by making meetings more engaging than is possible through 2-D web conferencing solutions 2) by creating a sense of a workplace separate from the employee’s home environment, helping to focus the employee on the tasks at hand 3) by creating places for real-time collaboration with other employees 4) by creating a workplace that can be seen from afar, reducing the likelihood that the remote employees will be”out of sight, out of mind” 5) by creating places for remote workers and their office-bound colleagues to hang out with each other over lunch, after work, or after long meetings I would like to add one to that list:6) by allowing workers to personalize their appearance in the virtual environment to create a brand for oneself and allow for creative expressionI feel that personal expression and brand is something we all do on a day to day basis, without really thinking about it. Our clothing, hair styles, office accoutrements, etc. say much about who we are, and about our life styles and interests. (Walk past my cube and you can see that I am in to Star Wars, technology and the Muppets. Hmmm, once I apply that idea to my self it makes me wonder whether folks think I am just a big kid?) Participation in a virtual environment can allow remote workers to do much the same thing with their avatar. This enables the remote worker to have a sense of ownership and self when engaging with their peers in a virtual work space.The consensus is in and the conclusion is that virtual and real world will meld in the work place over the next 5-10 years so intrinsically that we will not think of them as separate. The lines of separation will be blurred to the point of making the separation between virtual and real world not relevant. I’ll toast to that!
People often ask me to explain why there are different Web design roles and how they fit in creating a Web experience: “Martin,” they say, “can I just go find an artist somewhere to redesign the experience on the business-to-business section of the Web sites that I just inherited?”
Unfortunately, usually not. For anything complex, you probably need to have more talent on board than just the proverbial ‘artist with purple hair.’ Creating a Web site or even a section of one is a lot like building a house, where you need an architect, carpenters, electricians, plumbers, etc. who come on board during the life of the project as needed.
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The Cisco virtual environment team gets asked to mix reality with virtual all the time. We also get asked to make it easier to participate and view the events we hold in virtual environments. So (drum roll please 😉 this month we are trying an experiment using the Second Life Cable Network to syndicate our TechChat on sensor networks taking place at 1200 PDT on Tuesday, April 22nd. What does this mean? It means for all of you who can’t join us in Second Life at the Cisco Bandwidth Stage you will be able to come to this blog entry and watch the virtual event streaming live via an embedded web page feed. For those of you who missed this live you can view the archive of the event below now.
Please let us know what you think of this new format by submitting a comment to this blog entry. This new format is a direct result of your feedback to make accessing the events held in virtual environments easier for all interested parties. So you see we really do value your feedback and would appreciate more of it!