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The New Tabs on Cisco.com

This is a little thing, but we updated the look and behavior of tabs across many areas of Cisco.com. Here’s a video about it: Read More »

The New Tabs on Cisco.com

This is a little thing, but we updated the look and behavior of tabs across many areas of Cisco.com. Here’s a video about it: Read More »

Nexus 7000 Series Mixed Reality Event

So as I wrote last week we have another mixed reality event on Thursday, January 31st at 8:30 a.m. Pacific featuring Jayshree Ullal, SVP, Data Center. During this event you will be able to watch a live video stream of Jayshree in Second Life or on the web. You will be able to ask questions of Jayshree in both mediums. Jayshree will be discussing this weeks announcement of the Nexus 7000 Series Data Center-Class Platform. The Nexus series is an innovative family of data center-class switching platforms. The Nexus series delivers the infrastructure chapter in Cisco’s Data Center 3.0 vision which was unveiled last year at Networkers at Cisco Live!We hope to see you out for what should prove to be a lively discussion.

Beauty in Utility: Trash from X Games

My wife gets all the cool asignments. A few months ago it was Fenway Park and the World Series. This weekend she’s working the Winter X Games. And, all I got out of it was these lousy cell phone photos of trash cans from Buttermilk Mountain in Aspen. (Of course, they’re beautiful):garbage1.jpg   garbage.can.jpgYes, there is a web user experience tie-in to this. If you’re involved in design of your company’s web experience, you could learn a thing or two from stylish trash cans. Read More »

Personas Come of Age

It’s interesting to see something from the inner depths of the user-centered design world suddenly exploding into the mass media. This has happened recently with personas.

Personas are a tool we use at Cisco in designing products and web sites — a way of profiling a “prototypical” user (that might be you!) based on our interviews and research.

For instance, one of our personas (at right) is named “Millie” and she’s a small business owner who juggles appointments, phones, deals, and employee assignments. Sometimes we use real photos; sometimes we use figurines or illustrated comic figures to represent our personas. But they’re always accompanied by a lot of background information to help us understand different types of visitors to our web sites. And they are always based on what we learn from visits or interviews with real customers.This last week I’ve seen in-your-face instances of personas used in mass media, and I think it’s an indication that companies (and even ad agencies) are becoming more oriented to their users. Read More »