Yesterday, I had the honor to keynote the Serious Virtual Worlds conference in Coventry. The conference is entirely focused on serious business applications for virtual worlds and there were an excellent number of presentations throughout with some very innovative applications and platforms. Here is a link to the slides I presented, and I’ll post the links to the video of the session when they post it in the next few days.
A question that we often hear is ‘why would anyone want to interact in a virtual world versus the real one?’ I used to go through a lengthy explanation about virtual worlds being one of many collaboration tools and suited for some use cases better than other tools. Then one day I just ran out of gas.Now I just ask them ‘how do you define virtual?’ Is having an avatar-to-avatar conversation virtual, but an IM session is not? How about videoconferencing? Do you watch television? Read More »
At the World Future Society meeting in Toronto in 2006, Peter Hesseldahl, the excellent technology writer, made an offhand remark to me that I am reminded of almost daily. He quipped that, for most people, ‘the amount of resources you consume is an indicator of your social status’. Exempli gratia..a private jet trip to Paris for dinner equals a high status (and buckets of emissions).At the same time, individuals and corporations are increasingly focused on more sustainable futures for the planet. Clever programs like the University of Hawaii’s Futures Project seek to engage students to compete for which dormitory can be most energy efficient, hybrid-auto owners are fine-tuning their driving style to squeeze extra fuel efficiency and mileage, and collaboration technology is constantly providing us with new options that can help reduce our individual or corporate carbon-footprint by approximating the ‘magic of physical proximity’.Networked Virtual Environments provide an excellent example of a collaboration technology that has the potential to drastically reduce the need for travel and the resultant emissions. Read More »
This is my first post to the Virtual Worlds blog so let me start by introducing myself. My name is Greg Pelton, I’ve been at Cisco for 10 years and I lead the Technology Center. Now that we have that out of the way, let’s talk about collaboration. Collaboration is critical for successful businesses and the premise of this blog is that Virtual Worlds have a role to play in enabling enterprise collaboration. Let’s explore that idea by looking at two examples of Virtual Worlds -- Second Life and World of Warcraft -- and how they support collaboration. Read More »
One of the first questions I’m typically asked when I show people various aspects of Virtual Worlds, besides “what’s that?”, is “why would I use that?”. It’s a fair question and one that I can’t always provide a direct, succinct answer. Sure, I have a list of 4-5 bullet-points I could rattle off (collaboration, serendipity, distributed teamwork, etc.), but recently I keep coming back to a quote I read several years ago from Juniper’s CEO Scott Kriens. I don’t recall the exact wording, but it was around the time that Juniper was beginning to win a few deals (before the Cisco CRS-1) and other “Gigabit Router” companies were announcing their intentions. When asked if he was concerned about those companies, he said “..no, because the only way you really learn in this market is to be out on the playground.” Read More »