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Cisco Live in Second Life

June 9, 2008 at 12:00 pm PST

Last year we worked to extend our Cisco Live (formerly known as Networkers) conference into Second Life via on-demand video of some of the keynotes and panel discussions from the physical event as well as unique Q&A’s within Second Life on topics as varied as Data Center 3.0 and Digital Media and the Consumer. The feedback was positive from the in world attendees and a physical conference attendee submitted a challenge to take it even further, see below image. So this year we are taking it to infinity and beyond…sorry couldn’t help myself.This year we will feature on-demand technical break out session/s, collaborative gaming, several live Cisco Live in Second Life TechChats…and last but certainly not least a live QA in world with John Chambers, Cisco CEO, on collaboration. See below for a detailed schedule. I hope to see you out in June for what should prove to be an exciting weeks worth of virtual events and tours! For those who can’t join us in Orlando or Second Life you can still take take advantage of this learning opportunity by attending the Second Life events via this web blog, where they will be featured live and on-demand. Read More »

Everything New is Old Again

June 6, 2008 at 12:00 pm PST

In the world of perpetual Beta, “final” never really is. A case is point is the recently launched, segment-savvy home page from the design team at HP.com:imageThere were many pros and cons chronicled about this “black page” design, but I think it exhibited some nice advanced thinking around how to organize and showcase key content from a home page and make it relevant to different kinds of visitors. Dell experimented with a similar type of design (sans the black color scheme) and Laura Thomas at Dell had an interesting post about the HP home page design at the time.So here’s the twist: For the moment, for most visitors, the black is gone, and the old home page has been resurfaced:imageThere’s a blog entry explaining the change back, but I think the lesson for all of us in the Web business is that even with unlimited A/B testing, you never know how something will play out until you put it live. And, as Nandini Nayak says there at HP: “This project will always be going on and will never be completely finished.” (This sounds exhausting, but true.)P.S. Speaking of home pages, something is smoking over at the related Voodoo site.image

Eye(Pod) Candy

June 5, 2008 at 12:00 pm PST

If you own an iPod, you have probably noticed that album covers are a little extra part of your media consumption experience: They not only show what you’re listening to, but also serve as a way to browse and select from different recordings.Over the past couple of years, we’ve developed a range of different styles for these album covers, and the inconsistency was beginning to bug us. For instance, you might easily browse into the iTunes podcast area and find a range of completely different cover styles for Cisco podcasts:imageRecently, we decided it was time to standardize the look, and now you see more icons (“album covers”) like these:imageThere are a few advantages to having a real strategy around your album covers. First, a consistent approach to album art extends your brand into iTunes and to the iPod and other players. This means someone who is listening to a 20-minute podcast during a train commute (as some customers tell me they do regularly) can glance down to see the topic, title, and originating company (you). Second, if you chose colors or some other kind of theming, customers can identify different types of podcasts quickly through color and labeling.Some tips if you decide to do this for your company:

  • Think about categories for the various types of podcasts you usually do. Do you want customers to be able to differentiate them in some way? In our case, we chose different colors for different topical types.
  • PNGs work great, JPEGs are good, and GIFs don’t work too well. We found that when the image is a index color GIF, it comes in very dithered — it actually looks like 16 colors! When we changed it to a regular RGB image and saved it as a JPEG, it came in nice and smooth.
  • Take extra time to follow common size conventions to make sure the icons look great in different expressions and sizes. We adopted a 600x600 size and PNG as the format. This assured that the album covers still look good in iTunes and other venues even in full-screen mode. (Some developers have blogged about going to 900x900, which probably makes sense for detailed album art)

imageEnjoy!

Video Update

May 29, 2008 at 12:00 pm PST

We love video on Cisco.com, and our customers do too.

In analyzing site metrics, we have found that visitors who watch videos stay longer on the site, are more likely to return, and connect to meaningful successful measures such as connecting to partners or downloading white papers at double the average.

Yesterday, we updated the look of our video player slightly to make the buttons larger, softer, and more obvious.

Before update:imageAfter update:image

Enjoy!

How to Use a Storyboard ‘Comic’ to Help Design Your Web Site (Video)

May 12, 2008 at 12:00 pm PST

That one-day crash course I’m teaching on B2B Web design had an unexpected highlight with participants: We did an interactive session on “design comics,” which are a quick way of plotting out web experiences and including a human touch. And then we showed how to put together PowerPoint comics based on the session, like the one below:Example of a design comic storyboard with panelsThis was a big hit, so I thought I would share the technique with our Cisco.com audience. Read More »