Over the last 18 months, I’ve given a talk pretty regularly called “Design your web site from the bottom up.” The idea is that many people will arrive on a page deep within your site via a search engine of referring URL, and you need to choreograph those landing experiences so that visitors ultimately get to where they what they are looking for and engage with you.You can see examples of this kind of thinking throughout Cisco.com, where we include helpful “See Also” links, chat engagements, videos, whitepapers, and other resources to give the landing visitor a self-contained experience and also help with related content — even if they landed deep within the site and didn’t come in from the home page.Now, Lee Gomes writing in Forbes makes a further assertion that “[Google]’s search engine could make Web site design and navigation obsolete.” I can appreciate the sentiment, but I think this may be going overboard. First of all, landing experiences have to be designed too, even if they’re deep within the site. For instance, if you land on this page about Public Telepresence, you are probably curious about some basic things like what Public Telepresence is, where you can host meetings, and how to get started. I guarantee you that somebody thought about these things and designed them into this page. What’s more, there’s a standard structure to this page that can get you to general information Telepresence; to information about Cisco (in case you are new to Cisco and thinking about doing business with us); to information about other products and solutions; and even back to the home page if you want to know more about the many things Cisco does. We know from experience and from examining our site metrics that many people who land deep in the site do indeed come to visit the home page, product gateway page, and other key pages to learn about Cisco and Cisco products. So, while it is true that increasingly you should think about designing those ‘bottom up experiences” — since that’s how people arrive at your site — it’s still important to think about the overall structure of your site and important interchange areas such as home pages, support gateways and product gateways.My advice? Keep designing both top down and bottom up and you’ll be just fine.
We launched a stunning four-episode animated graphic novel on Cisco.com this week. Yes, animated graphic novel (as in animated comic). Yes, on Cisco.com. With artwork by comic work heavyweight Mike Mayhew. Enjoy episode 1 and stay tuned for more!P.S. There are some really nice avatar images and screen wallpaper you can download. Enter the Realm.
Remember the Cisco.com Product Gateway page we updated while back? This one below? We have just added something new that you can’t see: The new Product gateway page is “smart.” First, some of the content at the top is personalized based on your interests. Second, and just as interesting, the content on the page morphs depending on where you’re coming from on Cisco.com. For instance, suppose you are visiting Cisco’s Small Business area, shown below, and you click on the global navigation bar Products & Services link… Since you came from the Small Business area (shown above), you get a different view of the Products & Services page (shown below) that specifically features small business products at the top of the page (compare to the view of the product page at the top of this posting)… These featured products at the top of the page link back to specific product areas of Cisco.com that are tailored to small business. Web analyst Marty Gruhn at SiteIQ put together a short video demo of how this works. (Marty is a web site expert, not a CCIE, so forgive the pronunciation of 801.11n, but it’s a great video):
Says Marty: “From an industry perspective, there’s no doubt that Cisco.com is at the forefront of adaptive behaviors that promise to streamline and enhance the visitor’s experience… This example is just one smal step in what proimises to be a really interesting evolution.”Enjoy!P.S. Just in case you are curious, here is how the old page looked before the upgrade:
The OpenSpime project by WideTag on the Internet Of Things has announced a new series of of events, the Spime Design Workshops in Second Life. The hosting of the event is a collaborative effort between WideTag, Cisco, Feeding Edge, in association with Eightbar, L’Ecole de Design, ScienceSIM and will be extending to other organizations in the coming months. The natural extension of the Spime Design Workshops into Second Life on top of the real live workshops has it’s advantages since events in virtual worlds eliminate travel time and the associated cost. The interactive collaborative events will be held each month at a different location hosted by a different entity. They start at 1 PM PST and last about 3 hours. 3 – 4 groups with 4 – 5 people will begin with a provocative assignment and concentrate mostly on the brainstorming and at the end present their ideas and findings.The workshops can accommodate a limited number of participants for free. Be sure to make a reservation with this application form. You will be contacted with the details for the workshop of your choice. The first workshop is starting next week and there are couple of positions available. Knowing how to create Spimes has a competitive advantage whether your a designer, developer, engineer, analyst or in sales and marketing. Strategic branding can use Spimes in real or virtual tradeshows and events to reveal and link an object to allow interactive or passive experiences to acquire historical knowledge about everything you wanted to know about it. How can Cisco use The Human Network Effect and Spimes to collaborate together with others at these workshops and more importantly thinks about the Internet of Things? The business opportunity is on a magnitude of scale so disruptive entire processes how we manage and manufacture consumer products, commoditize search for mining unique objects by enabling smart networks to operate on auto-pilot, how tools are prototyped virtually for rapid fabrication on demand in real life, leveraging GPS to locate and visualize or increase sustainable ‘Cradle to cradle’ recycling of objects. Spime Design Workshops offer an abundance of opportunity right here and now to design the shape of space and time.
Do you write clear use cases when you begin a project? Can you explain how using a virtual world compares to typical learning modalities we’ve seen used in the last two decades?
Hello world…I’m Barry Shields and I’m a new blogger on this space. I work as a Program Manager for Sales Force Development’s Learning Technologies team. Rose Anderson (author of post on February 7) and I work along side an amazing team and we are defining how we will use virtual worlds for learning.
For our virtual worlds for learning projects, it’s essential to be able to present the business value. We want to answer the question why?” Here are the first two steps that enable you to answer the question “why?”
1. Write a clear use cases. What goes in a use case? I’ve been around long enough to have written and reviewed many usecases and each company or team writes them differently. The point? Get to the business of writing the use case. Don’t be concerned with what goes in a use case. Read the suggested article below. It provides some detail on what to include. So, get started.2. Study how the virtual world compares to typical learning modalities. You need to be able to answer the question “what’s the difference?” You’ll find that you become an evangalist for virtual worlds, then you’ll be a skeptic, then an evangelist, and so on. Again, read the article below and get started.
Thank you for your comments and let’s get to the business of collaboration.Recipe for Success with Enterprise Virtual Worlds