This is the first blog in a series about Cisco’s B2B Mobile strategy.
My smartphone is always on. I have just one for home and work. It’s a part of me. I’m connected anywhere I go.
Mobile devices have reset our digital expectations. We now expect quick, mobile-friendly content from a device that knows our location and what we’re looking for.
We’ve seen visits to cisco.com via mobile devices rising. We needed and wanted to understand if visitors were finding what they needed. Was there a unique mobile need? In the spring of 2013 we began our strategy with asking and listening.
Through in-person interviews, TelePresence, and online surveys, our loyal customers and advocates shared their mobile habits and preferences. Soon patterns began to emerge.
Many customers (BDM and TDM) are using three devices (smartphone, tablet and laptop) to access Cisco.com information. Smartphones throughout the day. Tablets mainly in the morning and evening. Laptops primarily during work hours. Read More »
How would you define ‘digital’? As a communication channel or method? A convenience enabler? 1s & 0s? The inverse of analog? Bits versus atoms? Something we can no longer live without?
I am often asked ‘what is digital’? … ‘is it just our website, or broader than that?’ … ‘what exactly do you mean?’
So, I asked around to find out the word-on-the-street around ‘digital’. I was impressed with how many different, nuanced, and insightful answers I was given on the definition — I had to put it all together into a video in order to capture the rich and diverse viewpoints. In the video, you can learn what others think ‘digital’ is, as well as how we define it.
Watch the video to see how our colleagues and members of the public describe it; listen to hear if your definition is included; and let me know whether you’d add a different perspective.
It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue to evolve and get excited when I think of what 2014 might bring in the way of further surprises.
Social media strategies differ for all companies and we all know the key to social is to have great content to amplify. So what happens when you have a team that not only produces great content but also has great social media tactics? Awards! Congratulations to Cisco’s Corporate Communications Social Media team for two big wins. Our small and mighty team of 11 won two PR News Awards. One for “Best Podcast-Videocast” for the “My Networked Life: True Stories from a Connected World” video series and the other for “Digital PR Team of the Year.”
PR News States: “Cisco Systems’ team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating continuous innovation, is seen in many ways. The team of 11 employees combines that objective—innovation—with an initiative to reach and connect with a broader audience, and position Cisco as a thought leader in the digital space.”
Our team takes a different approach to what we do – using a brand journalism model we focus on great storytelling and creative social amplification. Together we think it’s a winning combination. See for yourself here on The Network, Cisco’s Technology News Site.
Believe it or not, consumers feel more emotionally connected to Cisco than to Apple, Amazon, McDonalds, or even Nordstrom’s. New research just out from Google and CEB Marketing Leadership Council, is pointing to the fact that customers are more emotionally connected to B-to-B brands than to consumer brands. Really? Yes, and with the data to back it up: