February 13, 2015

DIGITAL AND SOCIAL

New #SocialRoundup: Why Brands Are the Real Winners At The Super Bowl and GRAMMYS

1 min read

Welcome to our latest #SocialRoundup blog series about new social media efforts and best practices. Today, we visit the stadium turf and the concert stage to see how brands leveraged the Super Bowl and the GRAMMYS to drive awareness and engagement with their audiences. Brands Make Winning Plays During Super Bowl XLIX The New England […]

February 11, 2015

DIGITAL AND SOCIAL

Social Best Practices for Events and Conferences

2 min read

Tradeshows and events are practically synonymous with the technology industry - after all our industry produces some of the largest ones in the world. Whether it’s unveiling new products or...

February 3, 2015

DIGITAL AND SOCIAL

Our spiffy new tablet app

1 min read

In case you missed it, Cisco now has a tablet version of our flagship app.  And it’s great. Some new features include: Products use a ‘touch’ visual navigation structure Quicker navigation through ‘bookmarking’  without the need to login Video Datasheets delivered via the tablet app Comprehensive Internet of Everything and social media coverage Partner content, […]

February 3, 2015

DIGITAL AND SOCIAL

Giving attention, not getting attention

1 min read

This recent post in the Harvard Business Review, Your Digital Strategy Shouldn’t Be About Attention, is a good reminder that the best digital experiences come from listening to your visitors and then anticipating what they want. We’re tried to follow that philosophy on Cisco.com and in our mobile apps, through observing by listening, invisible change,  […]

February 1, 2015

DIGITAL AND SOCIAL

Gamification on Cisco Blogs

1 min read

Cisco blogs is excited to announce the updated and improved Social Rewards program! We think you’ll love the new features. Here’s a short list of the changes; check out the video for more details. Oh, and don’t forget to login—using Cisco.com login—or join today so you get credit for reading this post and watching the […]

January 22, 2015

DIGITAL AND SOCIAL

New Year = New #SocialRoundup Series

2 min read

Happy New Year and welcome to our first #SocialRoundup. In this new blog series, we will be bringing you more highlights on our social media efforts and best practices....

December 1, 2014

DIGITAL AND SOCIAL

Marketing Automation Tools forcing Data Scientists to higher ground

2 min read

The game is afoot – and this time around, it pits marketing automation tools against data science driven data products. Specialized digital marketing service providers against dyed-in-the-wool data geeks. Campaign management tools versus correlation driven, random forest, gradient boosting, data products. Marketing automation tools have, in their short history, focused on delivering specialized services (serving […]

November 25, 2014

DIGITAL AND SOCIAL

“Invisible change” in your favorite web sites

1 min read

My colleague Bill Skeet published an interesting blog a few weeks ago about “Invisible Change” — the improvement and innovation that happens quietly in digital experiences such as web sites and mobile apps. You may have noticed — or not noticed — this phenomenon on web sites you visit frequently. For instance, you may have […]

November 17, 2014

DIGITAL AND SOCIAL

Giving Agile A Brain

2 min read

There’s a pretty great, short post from Business Insider last year that’s been getting re-circulation recently. It’s one-sentence summaries of famous business books like The Innovator’s Dilemma, Good to Great, Outliers, Purple Cow and The Lean Startup. I particularly liked BI’s short summary Eric Ries’ book The Lean Startup, which is centered around the concept […]