“We have friends of friends networks and reputation scores when we trade online. We share our preferences and our tag clouds as well we make sure that we are recognized in our professional lives in a given social network or even our hourly updates of what is going on with our lives are known to the entire world. It is once again not a coincidence but is a necessity as these tools become widely available geography disappears.Ideas flow freely in the flat world we are inhabiting and this flow of ideas is enabled by the tools reinforcing the message. Especially in online worlds of which SecondLife is an excellent example, go in an entirely new forceful direction with the concept of extending the frontiers of where a corporation must tread and dare to tread. Because in an online world not only in the ‘traditional Internet with Blogs’ for example, you can go on and eliminate the differences between provider and consumer, between seller and customer. In online worlds you start to and involve what used to be called a client at even earlier stages in co-designing your next generation products. Together with whoever cares enough to invest their time. To invest their creativity from whatever you want to earn then and profit from”. David Orban, Chief Evangelist, WideTag and host and moderator of the Spime Design Workshops Read More »
Cisco and Cisco.com feature prominently in a new FastCompany article about how companies are preparing for the economic upturn.The article talks about the “Virtual Account Manager” model for Cisco.com, which is our way of describing a mix of smart personalization, helpful product and program content, and click-to-chat capabilities that allow us to orient customers and connect them to the right partner or Cisco representative. “There aren’t enough salespeople in the world for what we need to do,” explains my boss Mike Metz. The picture below is not of Mike, by the way, but of Sue Bostrom, our Chief Marketing Officer, who is a big fan of Cisco.com:P.S. I think of these capabilities more as “Virtual Customer Connections” since they are about suggesting the right things to customers and connecting them to the right events, partners or other Cisco representatives. Customers need connections and interactions with our partners and real “account managers” today more than ever. The name “Virtual Account Manager” has stuck, though, and I have to admit it rolls off the tongue better!Enjoy!
If you didn’t see the recent announcements from Cisco Security on how Cisco is enabling you to collaborate with confidence, read the details now.This TechChat featured Danelle Au, Senior Product Manager, Security Technology Business Unit, and Rush Carskadden, Product Manager, IPS Technology Group, both from Cisco. During this TechChat our speakers discussed the newest capabilities of the Cisco Security portfolio announced at RSA, including IPS updates (global correlation for IPS) and an ASA feature (Botnet Traffic Filter). These will help simplify operations while providing even better threat mitigation for your organization.
View this archived discussion to hear how these new capabilities help to:- Keep intellectual property protected with improved attack detection- Reduce total cost of ownership using more robust network intelligence for reduced network downtime- Protect your organization’s reputation with intelligent troubleshooting for threats Read More »
I told you earlier in the year that we were going to get even more immersive with Cisco Live Virtual this year and now I can share a deeper level of detail with you!This year Cisco Live Virtual is going live along side our Cisco Live San Francisco 2009 conference. We know nothing can replace the on site experience but also realize that economics and travel restrictions may make that tough for folks this year so we are pleased to be offer a virtual alternative!So drum roll please…if you can not attend in San Francisco join us virtually on June 30 and July 1 from 9:30 am – 4:30 pm PDT and engage in:
- Live keynotes featuring John Chambers and Padmasree Warrior
- Live executive chats
- 20+ live technical sessions (for paid subscribers only)
- Live virtual world panel discussions
- Live conversations using text or voice/video over IP with Cisco and Partner experts in the virtual World of Solutions
- Scavenger hunts and prizes through-out the day
- Peer networking in the discussion groups, lounge and blog center
Just like Cisco Live San Francisco 2009 there are guest and paid subscriber options to attend Cisco Live Virtual, register now. If you are visual like me sometimes seeing an overview is more helpful than reading about it. A quick flash movie was created to recap quickly the highlights of participating in Cisco Live Virtual, watch the demo.Now let’s get a little deeper into the details regarding the virtual event agenda, peer networking tools and recap on the benefits of downloading the PDF attendee guide. Read More »
One of the fun, but hidden, aspects of The Realm animated adventure is the chat capability we build into our Cisco.com security pages.For instance, when you visit then latest episode (“Virus”)…And you click through to the pages for one of the listed security products…You may get a character-based invite after looking at the various products…Just a small “Easter egg” we built into the experience, if you’ve vectored in via The Realm. Enjoy!