Not a week goes by that I don’t get asked by someone about good books or courses about how to improve the user experience for products and web sites. It turns out that User Experience Designer Whitney Hess gets the same requests, and has put together a handy list of books, courses and other resources to get you started on the road to providing a better experience to your customers and visitors. Read More »
The other day we posted an entry about how tricky it is to convey sophisticated ideas in a simple way (and the approach we have taken on some Cisco Eos Flash experiences along these lines).Nobody was better at explaining things quickly than TV pitchman Billy Mays, who, sadly, was found dead today at his Florida home. Though Mays worked in a completely different world from high technology, his little commercial gems showed how a sometimes complicated story could be boiled down to setting up a premise, giving a little technical background, and demonstrating how the product works. I often use examples of his work when describing to people how to get across a point quickly online.Don’t expect to see infomercials anything like these on Cisco.com (and I promise we will never yell like Billy), but we have been thinking a lot about how to make our online demos and Flash experiences more straightforward (like that Cisco Eos example mentioned above). There are elements of that Bill Mays spirit that we will hope inspires us to be succinct storytellers.Here are a couple of my favorite Billy Mays ads: Some spoofs he did for ESPN that show off the master’s style of demonstration and storytelling: Read More »
Recently there has been feedback from some folks that a virtual experience can not compensate for a physical experience. My first reaction was “really I had no idea?”. All sarcasm aside; yes physical and virtual experiences are different. The fact is they both offer different value for the attendees.
To use Cisco Live Virtual as an example… Read More »
In our Web design group, we spend most of our waking hours looking at things online. This is a matter of necessity, of course, since everything we do ends up online, and also because we collaborate with teams worldwide electronically, frequently via Cisco WebEx Meetings. But sometimes I like to see a panorama of everything we’re working on, and there’s no better way than to cover the walls with work in progress. So, this is what my office looks like: Read More »