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Reducing Broken Links on Cisco.com

You probably encounter broken links on the web.

We are working hard to minimize broken link experiences on Cisco.com. Over a year ago we started using a new tool that helps us shield Cisco.com users from broken link errors. This process has resulted in a steep reduction in the number of broken links reported.

We track what you encounter as avoided broken link experiences. Last month we were able to resolve and direct 215,750 attempts to access broken links and old articles and send you to the right place. The highest resolved broken links for a single month was over 354,300 links.

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Our progress so far is encouraging even though we have more to do.

Can you help?

When you find a new URL, change your bookmark so future access to the page will be faster. And if you do hit a broken link drop us a note in the feedback tool found on every page of Cisco.com

Social Media Measurement Twitter Chat Recap

Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, shared his insights through the monthly #Ciscosmt Series Twitter chat. Below is a transcript of the interesting conversation as well as a few key takeaways.

Social Media Measurement #Ciscosmt Twitter Chat Recap

Social Media Measurement #Ciscosmt Twitter Chat

I think this is a great start to the ongoing conversation we’ll explore further as we move forward. As it evolves,  it provides more and more critical data points for business impact. I’m interested to hear how you are using social media measurement to benefit your business and also what types of metrics are most important to you.

Key Takeaways

  • Social media measurement is a key element in showing business value…social media benefits are no longer taken at face value. Businesses must align metrics to overall goals and benchmark along the way.
  • Metrics will vary from company to company based on individual goals. However, some basic types of data to measure includes: cost and/or support savings, revenue, influencers, share of voice, engagement, and crowdsourcing.
  • Social media measurement can be implemented even on limited budgets. Use tools like Google Analytics, individual social channels, or other resources to gather data and make informed decisions.
    Pilot and test social media strategies on an ongoing basis and create measurement benchmarks throughout the initiatives to ensure efforts are maximized.
  • Quantity is an important part of the social media measurement equation. However, “quality” is an even more crucial element to consider. Take time to look deeper into the metrics to understand the types of engagement, influencers, or other data points that can be retrieved.
  • Measurement can and should be implemented across the organization when it comes to social media. HR, sales, support, marketing, and other areas can benefit from strong measurement best practices.

October Twitter Chat

And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, October 24th from 9-10 a.m. PT. More details will follow shortly on this blog and through the @CiscoSocial handle on Twitter. Stay tuned for more details by following the Cisco Digital and Social Blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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Author Stephen King on the Killer Opening Line

Stephen King’s latest novel – his 50th – is out today. “Doctor Sleep” is a 35-years-later sequel to his hit horror classic The Shining. And after that long of wait, it’s no surprise to hear that it can take the great author weeks, or even years, to write a book’s opening line.

The Sequel

King fans will be thrilled to know that Doctor Sleep finally tells us what happened to Danny Torrance. He’s no longer a kid wandering the halls of The Overlook Hotel in Colorado but a middle aged man in Connecticut, working at a hospice where he’s even more haunted by his ‘special’ psychic powers.

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A Chapter from My Unwritten Book: Social Media Planning (Part 2)

September 24, 2013 at 10:01 am PST

Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how companies and even industries are viewing and adopting social media. Collectively, we can shape its evolution. So please, share away!

And without further ado, here’s another chapter from my unwritten book in slide deck format:   Read More »

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A Chapter from My Unwritten Book: Social Media Planning (Part 1)

September 18, 2013 at 1:26 pm PST

For quite some time now, I’ve been thinking about writing a book. A book about social media. A book about what I’ve seen and learned. A book about things I would like to see. A book about strategy -- I love strategy. I’ve started writing it several times. But every time I sit down at my keyboard, doubts take over. “Why do I want to write a book? Why shouldn’t I just blog about it?” Oh, that four-letter word always wins out and the bolded text (“Chapter 1”) on my screen quickly becomes a blog title. So while I continue to contemplate whether or not to embark on this journey, I would like to leave you with a few pages from my unwritten book….in slide deck format. I had the pleasure of presenting yesterday on social media planning. The first presentation covered basic enablement, listening and intelligence, engagement and measurement. The second presentation highlighted advanced listening and intelligence, engagement, advocacy and measurement practices. Today, I’m sharing the first chapter. Hope you find it useful.

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