Next week you can join hundreds to thousands of your peers from all over the world in the Cisco Live and Networkers Virtual Auditorium as Guido Jouret, Chief Technology Officer of Cisco’s Emerging Technology Group delivers the opening keynote for Networkers Australia and New Zealand. The keynote takes place on Monday, September 28, at 3:30 PM PDT/Tuesday, September 29, 8:30 AM AEST.
Here’s a pretty interesting article on FastCompany.com about what kinds of tweets get retweeted.
A while back, I was talking about various ways to do faster remote usability tests. Here’s another technique that doesn’t really yield usability data, but does capture top-of-mind impressions from volunteers.
Yesterday I was mentioning how our contests in the Digital Cribs area has been called out as an interesting example of crowdsourcing of creative ideas.
It turns out Cisco’s Ken Wirt, our VP of Consumer Marketing, was just interviewed on this very subject at the Aberdeen CMO Summit (for those not initiated in the arts of marketing, by the way, CMO stands for “Chief Marketing Officer.”)
“Crowd sourcing” — the idea that the greatest ideas come from amongst creative throngs of experts — has certainly come into its own. Companies have been at it several years now, and at Cisco we certainly have several of our own examples range from the I-Prize program to the interesting Heaven or Hell contest where consumers described their ideal (or nightmare) home technology dream.
But two crowd-sourcing examples last week grabbed my attention anew, because each had an unique twist and was accelerated by real-time factors.