This week in Chicago, hundreds of event marketers came together to recognize the best experiential marketing programs of the year. Over 600 entries were culled down to three finalists per category and Cisco’s Global Sales Experience (GSX) was nominated for best 100% virtual event and Cisco Live was nominated for best hybrid (live and virtual) event. With major brands such as Coca-Cola, Electronic Arts, Kraft, Clinique, McKesson, Ford, Sony, Microsoft, Samsung, Bacardi, Nike and more competing for the best of show, the Grand Ex award.
Since the launch of these awards the Grand Ex award has always been won by a business to consumer event. This year the tables were turned and the award finally went to a business to business event when Cisco Live walked away with the coveted prize. Breaking new ground the event marketing community recognized the paradigm that Cisco Live’s hybrid model represents for events.
Winning this prize demonstrates the evolution of the event industry from just being about face to face experiences to encompassing a larger audience via virtual and hybrid event experiences. Cisco is clearly a leader in the space because the wins just kept on coming…
We have two live Ask the Expert events coming up in Cisco Live and Networkers Virtual. The Ask the Expert events are part of our content partnership with the Cisco Support Community. Take advantage of these opportunities to ask your questions of various Cisco experts and get answers live, real-time.
Ask The Expert 20 April: Expert Help on Troubleshooting Wireless Control Systems
Join Cisco expert Lucien Avramov, a technical leader in the Network Management Group in San Jose Technical Assistance Center (TAC), as he provides problem-solving techniques for Cisco Wireless Control System and Cisco Wireless LAN Controller Module during this virtual session.
Cisco Support Community Ask the Expert: Troubleshooting Wireless Control Systems
This has gotta be my favorite page of those I’ve stumbled on this month: A live interactive map showing places people are meeting right now via Cisco WebEx meetings. (I took this one early evening Pacific time, so the live daytime version is bristling with even more dots!)
During the course of my career, webcasting has played a fairly significant role. If you define a virtual experience as being able to interact with an event taking place elsewhere, then I guess I have been in the virtual events business for a long while. I enjoy keeping pace with the new technology that comes along that is geared specifically for webcasting, and that will be the focus of today’s post.
My eye for mobile webcasting technology has always been the same- build it better and build it smaller. After all, you can’t be truly mobile if you have a satellite truck following you around. Even today’s technology can be limited when talking about mobile broadband speeds, however one company has found an impressive workaround for this issue. The Kyte LivePro Unwired is fairly small backpack with a clever payload. Inside, the LivePro is a computer connected to six data cards, which are connected to three different carriers (AT&T, Sprint, and Verizon). The technology at the backend is the LiveU, which reassembles all the video packets and turns them back into a live video stream.