Games and the inclusion of them during a virtual event has been a hot topic as of late. The main questions I see being asked is when do you include games and what types of game do you include to support a virtual event.
The way I see it is there are three key questions to ask yourself during the virtual event planning process as relates to games:
What are the goals of including games in your virtual event? Some key considerations include:
More awareness of content
Driving traffic to a game sponsor
Increasing attendee interaction
For a hybrid event, elevating the immersion of onsite and virtual attendees
Adding some fun back in
Driving awareness of the virtual event via viral methods
What type of games best meet your goals for including games in your virtual event? Some examples are:
Quick format games
Team based games
Role playing games
In-depth alternate reality games
What game schedule best helps meet the goals? Such as:
Pre-event game activity
Gaming only during the virtual event
Post-event game activity
There may be other questions to consider but these were the primary ones the Cisco Live team focused on when discussing games for our Cisco Live 2010 hybrid event. After establishing our answers to the above we selected several different games and contests to support our goals. Today we released the first game in Cisco Live and Networkers Virtual, the Cisco Colossal Cranium Challenge.
If you work on design or development of digital experiences — or of anything else, for that matter — you probably often have the need to demonstrate and share ideas with people who may not be with you in person. Of course, if they’re available somewhere else on the planet at the same time, you can share things live via a WebEx Meeting. But what if you can’t find a common meeting time? Or a new person is joining the project next week, but isn’t here today? Or you just have a four-minute explanation to show that’s not worth gathering everybody into a formal meeting?
More and more, I am solving these types of challenges with recordings of very short WebEx meetings that I can then share with the distributed members of our teams. We used this feature extensively when designing some of the recent Cisco.com home page updates such as the interactive menus (shown here).
This week in Chicago, hundreds of event marketers came together to recognize the best experiential marketing programs of the year. Over 600 entries were culled down to three finalists per category and Cisco’s Global Sales Experience (GSX) was nominated for best 100% virtual event and Cisco Live was nominated for best hybrid (live and virtual) event. With major brands such as Coca-Cola, Electronic Arts, Kraft, Clinique, McKesson, Ford, Sony, Microsoft, Samsung, Bacardi, Nike and more competing for the best of show, the Grand Ex award.
Since the launch of these awards the Grand Ex award has always been won by a business to consumer event. This year the tables were turned and the award finally went to a business to business event when Cisco Live walked away with the coveted prize. Breaking new ground the event marketing community recognized the paradigm that Cisco Live’s hybrid model represents for events.
Winning this prize demonstrates the evolution of the event industry from just being about face to face experiences to encompassing a larger audience via virtual and hybrid event experiences. Cisco is clearly a leader in the space because the wins just kept on coming…
We have two live Ask the Expert events coming up in Cisco Live and Networkers Virtual. The Ask the Expert events are part of our content partnership with the Cisco Support Community. Take advantage of these opportunities to ask your questions of various Cisco experts and get answers live, real-time.
Ask The Expert 20 April: Expert Help on Troubleshooting Wireless Control Systems
Join Cisco expert Lucien Avramov, a technical leader in the Network Management Group in San Jose Technical Assistance Center (TAC), as he provides problem-solving techniques for Cisco Wireless Control System and Cisco Wireless LAN Controller Module during this virtual session.
Cisco Support Community Ask the Expert: Troubleshooting Wireless Control Systems