There is no question that virtual platforms are extending the value and reach of physical events, but what about extending beyond the laptop? Mobile devices have now reached the level needed to act as a direct connection into the event itself. Within Cisco Live Virtual, we began to see this trend, as attendees looked to the virtual space as well as Twitter, to ask a myriad of event-based questions during the event.
When Microsoft surface first came on the scene I was excited to say the least. It seemed like allowing individuals to touch software interfaces in order to interact with a tradeshow booth demo was an obvious evolution. In some of the research I’ve been doing lately it is clear the evolution continues.
There are some interesting concepts being presented or in use at events that go beyond the obvious uses of augmented reality for registration, navigating the venue, and connecting attendees on-site. For example imagine a kiosk at an event where you can leverage materials (either downloaded beforehand or available at the kiosk) that allow you to instantly create a 3-D model of a product that you can manipulate and control. This doesn’t have to be limited to just a 3-D model of a product it could also be an interactive example of a concept or solution or an artificial intelligence that can engage with the person at the kiosk. Of course this is contingent on the event producer enabling technology on site.
Recently I posted a short video interview with web usability expert Gerry McGovern about why its so hard to create usable web sites.
But there are fairly easy things you can do to make your web site more usable (and, frankly, we can do the same here at Cisco on our Web sites).
Gerry has been helping us understand various experiences across our web sites, and one bit of advice he gives us at Cisco is “write simpler links.”
Here’s another video snippet from Gerry that gets right to the point.
Conference attendees are no strangers to Twitter; it’s used to disseminate information, organize gatherings, and sometimes let out heartfelt emotion. Tapping into that pulse of information is a great way to create a clear and hyper realistic view of your attendee consciousness. The widely used “Twitter Wall” concept, projecting a twitter based feed on a wall or giant screen, has been demonstrated at many different events and conferences. This week, my quest for new and evolving technologies has me thinking about the next stages of the Twitter wall concept.
For all of the TelePresence, WebEx, Flip video sharing, and other collaborative tools we use in designing and running our web sites, I’m always struck by how some traditional techniques still work, and how nicely new collaboration tools can blend with the traditional approaches.
This week, as you probably know, Cisco introduced some pretty exciting collaboration products, so it was interesting for me to see our pre-launch meetings where we used some of those same products to bring the launch together.
Here’s the San Jose portion of some of our Web team working hard Friday afternoon at checking dozens of pages, pictures, and videos (and scores of links). What you don’t see is the team members who are in many other locations, all connected in via a WebEx meeting and collaborating seamlessly through shared screens, online messaging, and audio conferencing. It’s interesting how, though people always like to gather together in a physical location, the folks who were in remote locations were very much embedded in the meeting, thanks to everyone’s shared focus on the WebEx screens.