Here’s a pretty interesting article on FastCompany.com about what kinds of tweets get retweeted.
A while back, I was talking about various ways to do faster remote usability tests. Here’s another technique that doesn’t really yield usability data, but does capture top-of-mind impressions from volunteers.
Yesterday I was mentioning how our contests in the Digital Cribs area has been called out as an interesting example of crowdsourcing of creative ideas.
It turns out Cisco’s Ken Wirt, our VP of Consumer Marketing, was just interviewed on this very subject at the Aberdeen CMO Summit (for those not initiated in the arts of marketing, by the way, CMO stands for “Chief Marketing Officer.”)
“Crowd sourcing” — the idea that the greatest ideas come from amongst creative throngs of experts — has certainly come into its own. Companies have been at it several years now, and at Cisco we certainly have several of our own examples range from the I-Prize program to the interesting Heaven or Hell contest where consumers described their ideal (or nightmare) home technology dream.
But two crowd-sourcing examples last week grabbed my attention anew, because each had an unique twist and was accelerated by real-time factors.
Post Cisco Live we always try our hardest to measure and understand the effectiveness of the event for our audience. This year we had to measure not only the in-person event but also the virtual hybrid event. This effort focuses on:
- Measurement for loyalty, familiarity with Cisco products and technologies, and messaging awareness
- Comparing in-person attendees with virtual event attendees to all major performance metrics to understand the differences in these audience types
- Whenever possible, compare event performance with Exhibit Surveys’ Industry Averages for hi-tech proprietary events
This survey was sent to in-person and virtual attendees with 26% of the in-person attendees and 13% of the virtual attendees completing the survey. Big shout out to Erica Spoor, Cisco Live Event Strategy Manager, for leading this effort and providing such a thorough post event analysis; no easy job. I would like to share some of the results with you in this post.