If you have read this blog for any period of time you are aware that Cisco utilizes a variety of virtual technologies to expand the reach of our collaborations, communications and event activities. Obviously we feel strongly about collaboration and leverage WebEx Meeting, Telepresence, Show and Share, Quad collaboration software and more in our day to day internal and external collaborations.
In addition (and for quite some time now) social media of all kinds including Blogs/Vlogs, Twitter, LinkedIn, and of course Facebook and YouTube have been utilized to engage our customers in a two way dialogue. These mediums have proven to be very effective in empowering word of mouth credibility to Cisco, which is in my opinion more powerful than any ad spot we can purchase. Having your customers extol the positives as well as the negatives and then engage in open conversation personifies the human network.
On the event front webcasting has been a staple in the Cisco marketing repertoire for years now. In the last 5 years the use of arenas like Second Life (and other virtual worlds), web based virtual platforms (such as InXpo, Unisfair, 6 Connex, and ON24) , and embedded media in key media outlets such as the NYTimes.com and BusinessWeek.com have been steadily growing and evolving.
During Cisco Live Las Vegas 2010 many technologies were leveraged to empower the physical and virtual attendees. This included mobile, virtual event, social media, and a full spectrum of Cisco technologies.
I am going to focus on two usages in the rest of this blog that continue to expand our virtual horizon, the use of uStream and Foursquare at Cisco Live Las Vegas 2010.
Sometime little changes in wording make all the difference.
Here’s an example. We recently added the word “Documentation” to the the fly-down menu for Support on the Cisco.com home page. On that same fly-down menu, we also added a mention of configuration guides and release notes. A simple change, but it signals that documentation is available in the support area. “These words and phrases are common in a customer’s lexicon and signal that there’s technical documentation there,” says Bill Skeet, who is User Experience Manager for our online support experience. “These labels were previously absent from the site, even though tons of actual technical documentation is of course there.”
Join us on Tuesday, July 20th, for our upcoming live Ask The Expert event, inside Cisco Live and Networkers Virtual. Ask the Expert events are part of our content partnership with the Cisco Support Community. Take advantage of these opportunities to get answers to your questions live, in real-time, by a Cisco expert.
Topic: Firewall Troubleshooting: ASA, PIX, and FWSM
The interactive webinar will take place on July 20th, 2010.
Join Cisco expert Kureli Sankar, an engineer supporting Cisco’s firewall team, and learn how to address and troubleshoot common problems that firewall administrators encounter on a daily basis regarding Adaptive Security Appliances, Private Internet Exchange, and Firewall Services Modules.
Event: Firewall Troubleshooting: ASA, PIX, and FWSM
This event is open to all customers and partners. We look forward to your participation.
New to Cisco Live and Networkers Virtual? Check out this short video for a look inside the virtual environment.
Please note that additional events will take place through-out the year. I encourage you to let us know topics you would be interested in by posting a comment to this blog or completing an event evaluation!
The last day of Cisco Live is hear. The virtual event has been a great success but we aren’t done yet. Today we have more live broadcasts coming to you live on your desktop. There is an interactive data center panel discussion at 12:30pm PT and at 3:00pm PT John McCool, Senior Vice President/General Manager, Data Center, Switching and Services Group will discuss how to build upon your existing investments and offer more dynamic communication experiences for your communities.
If you would like to get a taste of the content being offered before you register/login to the virtual show we will feature some of the live broadcasts on the Cisco Live web site home page or via the uStream feed below.
Yesterday’s activity was very exciting. Cisco announced the availability of the Cisco Hosted Collaboration Solution that allows partners to provide a wide range of Cisco collaboration applications to their customers, via the cloud, using an “as a service” model. Read more to watch Padmasree Warrior discuss cloud and collaboraion.
It was an amazing day at Cisco Live. With dynamic keynotes, engaging executive chats, interactive panel discussions, oh and a couple of little announcements. 😉
During the keynote Cisco announced Cius (“see us”, get it?), a business tablet meant to deliver on the promise of Cisco’s Collaboration, Virtualization and Borderless Networks architectures. This game changer was all the talk on Twitter and during the executive chat with Carlos Dominguez.
Another major announcement was the Cisco Home Energy Controller (HEC) is a countertop display that communicates with other intelligent home devices to optimize in-home energy management. Through the HEC’s LCD touch screen, the user has insight and control over peripheral devices such as thermostats, intelligent sockets and, ultimately, smart appliances like refrigerators and water heaters.
Lastly the iPrize winner was announced. Watch it all for yourself now below.
But we aren’t done yet, just getting started at Cisco Live and day two is just an evening away!
A special activity planned for tomorrow is coming from our Learning@Cisco team. In their virtual booth Bruno Van De Werve, a certifications expert, will be available for a live chat session at 2:45pm. With all these new product announcements keeping certification credentials fresh is key to keeping on top of your game so join Bruno and ask him your certification questions. But that is just the top of the iceberg of what is on tap for tomorrow.