Believe it or not, consumers feel more emotionally connected to Cisco than to Apple, Amazon, McDonalds, or even Nordstrom’s. New research just out from Google and CEB Marketing Leadership Council, is pointing to the fact that customers are more emotionally connected to B-to-B brands than to consumer brands. Really? Yes, and with the data to back it up:
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Tags: ByteLevel, Cisco, Interbrand
I have written many blogs over the years but never have I had so much trouble finding the right words as with this post. All kinds of thoughts are rushing through my head at a million miles per hour and I can’t seem to hold on to any of them. Then I take a deep breath and here it goes: today is my last day at Cisco.
I have had a great dance. I am so grateful for the people and organizations that have come into my life – both virtually and physically, – and for the memories they have given me. I have waltzed through some unforgettable experiences and cha cha’d my way to having the privilege of leading a team I’ll be forever proud of.
As I take my last bow as a Cisco employee, I want to thank you for all your support, for reading my blogs, for sharing and commenting on them, and for engaging with me in other ways. I also want to thank all who have participated or are participating in any of the programs or activities that my team has built. There are several but I would like to highlight three: Read More »
Tags: social media
Problems never end but neither does the ingenuity of Cisco! Following the success of its predecessors, HackIT III took place at the end of July, this time bigger, better and awesome-er than before. This quarter, San Jose, RTP and HackIT‘s brand new theater, UK, gathered 203 passionate participants to come up with innovative solutions to real problems that Cisco faces everyday. HackIT III‘s featured category came from an emerging market: Social Data, and as such, featured problems were crowdsourced via Idea Bank.
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Tags: hackathon, hackit, innovation, IT, social
Cisco Champions ask Challenging Questions. This is the third and final blog in our series presented by Carlos Dominguez and Jimmy Ray Purser. You can read the first blog by Carlos addressing connectivity and the less tech-fortunate here and the second blog by Jimmy Ray on the future of the CCIE here.
I recently had an opportunity to sit down with our Cisco Champions to discuss a range of topics and this was by far the most interesting question as it was inspired by high school students. High school teacher, Hector Albizo’s students wanted to know:
“What is currently considered the dark side of technology?”
Indeed a great question! Technology has a ying and yang. For every good there is a dark side. Let’s look at history to see examples. The axe was created for chopping down trees, keeping us warm with fire wood and building things, all good results that we benefit from. On the dark side, it became a weapon of war. The same trend is true for technology. Read More »
Tags: Cisco Champions, cyber crimes, dark side, identity theft, Jimmy Ray Purser, quantum cryptography, technology
Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in. I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives.
Common concerns I’ve heard are:
What do I talk about? Who do I follow? Will I get fired if I tweet the wrong thing?
These questions cause many to push social to the backburner again and again. But don’t quit just yet! The best way to answer these questions is observe and experiment.
These are my personal tips for establishing your profile:
Find social role models.
Look in your organization or industry for someone’s social style that appeals to you. Follow them and see how they set up their tweets. Once you look at a few, you’ll see a simple combination that you can use to model yours after.
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Tags: Cisco, engagement, how to, learning, social, social media, social networking, tips, twitter