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Digital and Social

With so many consumer devices and tools creeping into our professional lives, our expectations as employees are changing. The result is increasing pressure on IT departments. To get a better sense for what that really means, we decided to do a quick and informal poll series on our corporate Facebook page to learn how people

How about the sample size, you might ask. Within a short amount of time, we received qualified responses from 132 to several hundreds of people, depending on the question. Here are some of the results:

We could certainly analyze these results in a blog post or discuss what this trend means for the network, but since we’re on the social media blog, the lessons I would like to leave you with are on the use of polls in social media.

Lesson #1: Polls are a great (and inexpensive) tool to conduct research, gather feedback or test your audience’s knowledge or understanding of a certain topic. Besides educating yourself, you can take this information and incorporate it into your products, services, events and any other marketing, PR, sales or customer service outputs.

Lesson #2: Polls can help increase engagement with your fan base. How does this work? On the most basic level, your audience can comment on or like your wall posts; but if you’re using polls, your audience can comment on your wall, like your poll or take your poll. In other words, you’re increasing the number of ways people can interact with your content without asking them to spend much time or energy on engagement. Make participation simple and easy, and create questions that are interesting to your audience. Our experiment found that by doing so, you can substantially increase your average engagement score. So why not give it a try?

Interested in taking our Facebook polls? You may do so here.

Thanks for playing!

 

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