Did you know that at least a quarter of the entire Cisco IT group’s engagement metrics on Twitter come from our SME Champion Brett? An IT Mobility Services Senior Manager at Cisco, he is constantly creating worthwhile, interesting buzz about Cisco IT for company fans and followers.
Brett’s Twitter Engagement
Brett is an excellent external social media proponent for the entire IT team. Particularly notable is his engagement on Twitter as he fills up his personal Twitter feed with fresh new content and always keeps the conversations with his fans going. Just by browsing through his Twitter feed, you will realize that this SME really knows how to use the platform properly and what to write in order to get people engaged. Moreover, Brett exercises many Twitter best practices besides publishing compelling contents and interesting tidbits such as including hash tags and RT-ing his fan’s tweets. Brett’s involvement on Twitter has effectively increased his personal as well as his team’s brand on the web by way of his social media communications.
Leveraging Social to Develop Meaningful Relationships with Customers
Because Brett is in charge of the Cisco IT group’s BYOD (Bring Your Own Device) initiative, he often conducts Executive and customer briefings focused on this expertise topic. What happens after the customers leave the briefing? Brett ensures that the relationships he has initiated with those individuals live on by utilizing various social sites including LinkedIn, Twitter and Facebook. Recently, Brett hosted a Twitter Chat session on BYOD on the social platform Storify. In these ways and more, he has established himself as a trust advisor role representing Cisco with whom customers and partners desire to socially connect with.
What business value do you see that results from participating on Twitter and other social media sites?
“Twitter allows me to connect with peers and experts across the globe. I’ve forged new relationships, solidified others, and learned more than I could have via any other single medium. In my opinion, Twitter is the most scalable public collaboration mechanism ever built. Its core challenge is security; it’s clearly not built to protect messages. WebEx Social fills that gap for enterprises like Cisco, and I use that heavily within the team. The IT Mobility Services community on WebEx Social helps bring together mobile and social to deliver an industry-first social support experience.”
How do you find time to integrate social media into your day job?
“I take time out of every day, in several small blocks, to review my Twitter feed for relevant information, conversation starters, re-tweet-able tweets, and anything that happened recently that I can share publicly. Most of the time, I’m flooded with information and have to sift through the silt to find the gold. The challenge for me is to continue to add to and purge my ‘Following’ list. For me it’s not about how many people you follow, but who you follow and why.”
Follow Brett (@bbelding) and Cisco IT (@CiscoIT), and come see Brett talk about BYOD at Cisco Live Europe, Cisco Live Melbourne, and Cisco Live Orlando in 2013. Visit http://www.cisco.com/go/ciscoit to learn about how Cisco IT uses Cisco technologies to tackle the industry’s biggest business problems.”
Meet Our SMEs” is a new blog series designed to acquaint you with some of our behind-the-scenes Cisco SMEs (subject matter experts) who have gone above and beyond to integrate social media into their day job. In addition to introducing you to their background and areas of expertise, we have highlighted some of their social media achievements and best practices. We hope you find these SMEs’ stories interesting and possibly even applicable to enhancing your own social media practice.