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This nice blogger, Victoria Morehead of the optimization outfit Brooks Bell) designed an A/B test on their blog for a Cisco.com page. Their suggestion was to test the effectiveness of video (“A”) vs no video (“B”) vs segmented videos: http://www.brooksbell.com/blog/2012/03/id-test-that-determining-the-conversion-power-of-video-with-a-split-test

What we know about video already:

The blog points out some places where a good A/B test could reveal even more good data. You can bet we’re talking about running a test like this.

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1 Comments.


  1. Martin, I’m glad you liked the post. Great insights into customer behavior regarding video.

    We’d love to hear about the results if you decide to run this test!

    Victoria Morehead
    Creative Director
    Brooks Bell

       1 like

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