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I love free digital design help (in this case, really)

March 28, 2012
at 8:45 pm PST

This nice blogger, Victoria Morehead of the optimization outfit Brooks Bell) designed an A/B test on their blog for a Cisco.com page. Their suggestion was to test the effectiveness of video (“A”) vs no video (“B”) vs segmented videos: http://www.brooksbell.com/blog/2012/03/id-test-that-determining-the-conversion-power-of-video-with-a-split-test

What we know about video already:

  • Visitors who view videos stay longer, go deeper into the site, and return more frequently
  • People who watch a video are in fact twice as likely to return
  • People who watch a video are more likely to complete a “success event” such as a chat or downloading relevant information
  • We use video interaction to help personalize some elements and behavior on your site journey

The blog points out some places where a good A/B test could reveal even more good data. You can bet we’re talking about running a test like this.

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1 Comments.


  1. Martin, I’m glad you liked the post. Great insights into customer behavior regarding video.

    We’d love to hear about the results if you decide to run this test!

    Victoria Morehead
    Creative Director
    Brooks Bell

       1 like