Comments on: How to ‘Engage’ http://blogs.cisco.com/socialmedia/how_to_engage/ Wed, 22 May 2013 08:58:37 +0000 hourly 1 By: Dirk Singer http://blogs.cisco.com/socialmedia/how_to_engage/#comment-10125 Dirk Singer Thu, 22 May 2008 19:29:10 +0000 http://blogs.cisco.com/making_over_the_network_better_than_over_the_desk#comment-10125 I completely agree. There have been a fair few articles touted about recently (the inevitable SL backlash) describing brand and corporate failures”" in Second Life.The conclusion always seems to be as follows: All these smart, big name companies and agencies graced SL with their presence, but ended up wasting their money as noone turned up. Hence it’s obvious where the problem lies. The medium is simply flawed!That sounds a bit like political activists blaming voters for being “”stupid”" after they have just lost an election!It’s really very simple. Ten years ago companies turned their web 1.0 websites into glorified ads and brochures, and found that they were on a hiding to nothing. The same mistakes are being repeated in virtual worlds today, when as you say, dialogue, two way communication and adding value really are key here.”

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]]> By: Nobody Fugazi http://blogs.cisco.com/socialmedia/how_to_engage/#comment-10126 Nobody Fugazi Thu, 22 May 2008 19:29:10 +0000 http://blogs.cisco.com/making_over_the_network_better_than_over_the_desk#comment-10126 Actually, Mitch basically rehashed what many people wrote over the last year – and which has been ignored, to the detriment of those who have dead sims. :-) Cisco is doing well with this stuff, and I IM’d Christian a simple tip to better integrate the SL presence with the blog presence.

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